Responsibilities
SEO campaign creation and management
Management of all activity and processes required to efficiently run profitable SEO / PPC and paid social campaigns
Build creative campaigns from end-to-end with the support of the design and development teams.
Work in collaboration with the rest of the SEO team to ensure integrated campaign execution
Analyse the performance of campaigns and identify and suggest conversion optimisation opportunities to exceed client expectations and grow accounts
Take ownership to continually improve campaign performance and ROI over time
Creative thinking and problem solving is a must. If one channel or message isn’t working, you’ll need to generate new ideas to explore and test.
Strong Google Analytics and SEO knowledge
At least 5 years’ experience in a SEO / Paid search specialist position
Proven SEO optimisation methodologies
Proven PPC skills, optimisation techniques and bid management
Experience in display and remarketing
Experience of paid social campaigns
Copywriting experience is a must for writing copy, client reports and landing pages
Basic coding knowledge (HTML, Javascript)
Any experience of tools such as SEM Rush / Authoritas would be a benefit
Evaluating product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns
Analysis of SERPs, analytics data, plus competitor and industry activity to make continual improvements to websites
Technical SEO, including 301s and site architecture
Monitoring Google Webmaster Tools
Link building strategy and implementation
Preparing useful weekly and monthly reports
It would also be beneficial to have:
Google Certified
PPC qualifications
We know people want to work for a company that cares and we do. Corporate social responsibility has always been part of our heritage. We believe a company can only maintain success by making a valuable contribution to society. Getting involved in our local communities, giving something back to society and protecting the environment are activities driven by our people and supported by our culture.