Posted Apr 01, 2020 2 views
Brand Management:
- Establish a brand’s positioning strategy in line with the Hundred Alpha’s goals and objectives
- Integrated communication strategy for improving brand value and brand preference
- Effective media management and optimization of maximum available resource
- Develop, organize and managing of all marketing, advertisement and promotional personnel and activities
- Understanding of services offered, its positioning and brand management backed by a good understanding of brand using integrated communication tools
- Formulating business plans for the overall growth and achievement of top and bottom-line profitability
- Ensure that all brand building strategies / exercise are enforced in all events and in all territories
- Liaison with Media Groups to establish effective brand-specific communication methodologies
Promotions & Events:
- Identify the upcoming events for promotions and marketing activities
- Plan and implement promotions and event strategies for the available projects
- Ensuring that all the marketing materials need for promotions are designed and deliver
- to the field within the defined timeframe and with the approvals necessary, providing
- sufficient time at the event to oversee which improvement have to be made.
Out Door Media Planning:
- Make sure our outdoor broadcast services are at the best positions (bill boards /
- hoardings)
- Ensure time period and minimum timeline of specific project are achieved
- Ensure that the outdoor media communication is placed with photographs and captions
- Ensure consistency in the brand image
- Provide innovative solutions and proposals for new POS materials for specific service or project.
Media Groups Management
- Plan and coordinate with media group / agencies for media buying
- Track advertising maintained with the media groups / agencies
- Evaluate the success of advertising campaigns and take corrective steps
- Set agency deliverables about the communication strategy
- Ensure utilize internal manpower to achieve quality output
Budgeting & Planning:
- Prepare the annual marketing budget for HA in consultation with the top management
- and assign resources to specific services or projects with the break up in terms of
- campaign, print media and etc.
- Prepare annual marketing calendar and Product specification catalogs
- Review the budgets and make recommendations to the management as deemed
- necessary.
Job Details
Jagah Online
ppJagahonline is a product of Hundred Alpha Pvt. Ltd. Hundred Alpha Pvt. Ltd. is a joint venture between Hatch Techs Pvt. Ltd., a Dubai based company and E-Creatorz, a leading software house in Pakistan. The company is providing a cloud based solution by the name of "Hundred Alpha" to bridge the gap and promote the use of advancement in technology in the real estate industry. The platform provides a turn key solution for property management, property listing, scheduling, book keeping and advertising for the real estate industry stakeholders./p/p
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