Analyze web and business metrics from multiple sources, using data to develop customer-facing strategies and ensure performance is on track
Plan and execute Social Media campaigns including Paid advertisements across all Social Channels (Facebook, Instagram, Twitter, etc)
Implement and grow the social media strategy that aligns with company goals and raises brand awareness, generate a positive buzz, creates conversation and ultimately deliver website visits and conversions
Identify trends and insights
Create & analyze reporting to strategize next-steps based on results of data.
Responsible for identifying traffic-driving keywords, tracking keyword rankings across multiple divisions & will work in multiple SEO tools to monitor search engine fluctuations
Manage SEO optimizations and execute the strategy for multiple divisions between internal (Site Merchandising, Analytics, SEM, Marketing) and external (SearchDex, Brandify, Branding Brand) partners, providing priorities, direction to external partners and performance reports and subject matter expertise to internal partners
Communicate SEO best-practices and strategies to business partners and upper management
Manage the lifecycle of and own multiple SEO projects throughout the year, ensuring tasks are on track, and driving from start to finish
Prioritize work for the SEO Content Specialist to support optimization strategies based on data analysis, business trends, and seasonality
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