- Identify the need in the market
- Develop a business plan
- start designing
- Material purchasing / analyzing trends in fabrics, colors, shapes
- Sourcing suppliers
- Selecting and buying fabrics and trims
- Creativity/ styling and cuts
Understanding the brand its image and developing casual/formal and bridal outfit sketches, suggesting materials, selecting/purchasing material colors and fabrics and manufacturing products at lower cost.
Mifrah has made a mark amongst the fashion fraternity as a designer since her arrival on the scene in 2001. Her inspirations are culled from traditions, essence, cultures, and heritage and precisely altered on rich fabrics. She has always believed that nothing can make a bride look more beautiful than a ‘perfect traditional Bridal outfit’. Although ‘MIFRAH’s design house’ achieved early success and is adored by many for its luxurious traditional detailing embroideries on bridals and formals, the design house lately has also been appreciated by many locally and internationally for her contemporary designs and styling.