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Social Media Coordinator

Kestrel Education, a leading career counseling agency in Pakistan and global markets is seeking a creative Social Media Coordinator with strong Graphic Design skills who can manage both social media content and its creation in pursuit of our mission.

You will design and produce creative, strategic communication and marketing material, including print and digital brochures, videos, posters, ad campaigns, web content, social graphics, brand elements, and other collateral. You will also play key production and creative roles in earned and paid social media strategies for the organization. To be successful as a social media designer, you should be highly motivated, creative, and possess solid knowledge of marketing competencies. Ultimately, a successful and effective social media designer should be computer literate, highly organized, and able to work with little direction.

Responsibilities

Research audience preferences and discover current trends
Create engaging text, image and video content
Design posts to sustain readers’ curiosity and create buzz around new products and announcements
Measure web traffic and monitor SEO
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Facilitate online conversations with potential customers and respond to queries
Report on online reviews and feedback from audiences
Develop optimal posting schedule, considering web traffic and customer engagement metrics
Oversee social media accounts’ layout
Suggest new ways to attract prospective customers, like promotions and competitions
Design print and digital materials including social media ads campaigns, brochures, one-pagers, banners, posters, briefs, infographics, and more.
Provide logo, template, design, and photography consultation and support for multiple projects as needed
Draft campaigns based on the latest trends and/or historical data
Social media listening, analytics, and reporting for campaign performance
Curate videos content for organization website/emails/social media
Manage design file backups and audio/video licensing
Remain current on evolving social media landscape and help implement best practices and industry trends
Advise and lead event promotion campaigns on as needed basis

Requirements and skills

Proven work experience as a Social media coordinator and Graphic Designer
Expertise in multiple social media platforms
In-depth knowledge of SEO, keyword research and Google Analytics
Ability to deliver creative content (text, image and video)
Familiarity with online marketing strategies and marketing channels
Ability to gasp future trends in digital technologies and act proactively
Excellent communication and collaborative skills
Multitasking and analytical skills
BS degree in Marketing, New media or relevant field
Strong knowledge of and experience with social media platforms such as Facebook, Twitter, and Instagram
Creative flair for graphic layout and digital content
Knowledge and experience with Adobe Platforms such as InDesign, Photoshop, Adobe Illustrator and/or Premiere Pro
Expertise in video analytics (views, engagement, drop-off) to inform new projects

Skills

Social Media Optimization ommunications Skills Graphics Editing 2D Graphics Social Media Strategies Social Media Marketing

Job Details

Industry:

Education/Training

Functional Area:

Marketing

Total Positions:

2 Posts

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Gulberg 3, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

2 Years

Apply Before:

Apr 10, 2023

Posting Date:

Mar 09, 2023

Kestrel Education

Education/Training · 51-100 employees - Lahore

A youth capacity development platform that utilizes experimental, career coaching and intellectual pathways for their progressive future and career success. The company has to its credit more than 500 acceptances among top ranked undergraduate schools in the UK, US and Canada with scholarships and financial aid of worth hundreds of thousands of dollars. It also boasts the highest success rate based on percentage of clients who worked with our team and got acceptances in major schools, including major liberal arts institutes and Ivy League universities in USA.

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