- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with company goals.
Job Details
pKoderLabs specializes in assembling and managing dedicated teams of highly skilled technical professionals to develop complete applications. We offers you the convenience and security of working with a reliable U.S. corporation plus all the benefits of a highly affordable offshore outsource development team. Our team of senior software professionals is comprised of skilled, experienced problem solvers, not just coders and technicians. Our managers and software architects have the business acumen to understand your demanding working standards and produce the high quality software products you need. Certified Expert Technical Resources Our teams are comprised of the highest caliber of software designers and developers versed in development standards, best practice methodologies and all of the most popular as well as cutting edge development platforms and technologies. Our Java team has built solutions with open source technologies like Spring, Hibernate, Struts and FSF. Your Long Term Trusted Development Partner Our goal is to become your long term, trusted outsource software development partner. Our teams become an extension of your own inhouse IT team, dedicated to meeting your software development needs today, and growing with you as your needs evolve./p
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