We are seeking a Head of Brand who will not only lead the creative direction of our clothing line but also oversee its execution—from design and materials to production and launch. This role blends fashion leadership with hands-on design expertise, making it ideal for a seasoned fashion designer who is ready to build a luxury pret & couture brand in Pakistan.

As the Head of Brand, you will lead a talented team of designers, supply chain executives, and artisans to curate fabrics, create collections, and ensure our products embody artistry, innovation, and excellence.

Key Responsibilities:

  • Brand Leadership: Define and establish the creative direction, identity, and positioning of the brand in Pakistan’s luxury fashion market.
  • Collection Development: Conceptualize and design seasonal collections (Pret, Luxury Pret, and Couture), from mood boards and sketches to final production.
  • Design Execution: Create detailed tech packs, flat sketches, and embellishment layouts, ensuring flawless translation into finished garments.
  • Material & Technique Innovation: Source and develop luxurious fabrics, trims, embroideries, and surface techniques to keep collections trend-forward and distinctive.
  • Artisan Collaboration: Work closely with master pattern makers, embroidery teams, and craftsmen to ensure the highest quality of execution.
  • Team Leadership: Lead and inspire a cross-functional team (designers, supply chain, artisans) to achieve brand goals.
  • Trend Forecasting: Stay ahead of global and local fashion trends to deliver relevant and aspirational collections.
  • Launch Strategy: Oversee the execution of fashion shows, lookbooks, campaigns, and collection launches.
  • Quality Assurance: Ensure all products meet the highest standards of craftsmanship, wearability, and finish.

Key Performance Indicators (KPIs)

  • Timely Launches: Deliver all seasonal collections (Spring/Summer, Fall/Winter, and Couture lines) within set timelines.
  • Collection Success: Achieve at least 90% sell-through targets within 60–90 days of launch.
  • Design Innovation: Introduce at least 2 unique capsule collections annually.
  • Material & Cost Efficiency: Source high-quality fabrics within allocated budgets while maintaining premium standards.
  • Brand Growth: Strengthen brand recognition through successful launches, media mentions, influencer collaborations, and industry presence (e.g., fashion weeks).
  • Sustainability: Integrate 20–30% sustainable or ethically sourced materials annually.
  • Customer Feedback: Maintain a return rate of under 5% related to design or quality issues.

We Are Looking For a Candidate Who Excels in One or More of the Following Areas:

For the Architect of Modern Luxury:

  • Expertise in structured silhouettes, precision tailoring, and architectural forms.
  • Bold and artistic design sensibility, with experience in 3D embroideries, graphic motifs, and innovative fabric manipulations.
  • Ability to create powerful fusion wear blending Eastern craftsmanship with Western cuts.

For the Poet of Understated Romance:

  • Mastery of fluid silhouettes, sophisticated draping, and effortless elegance.
  • Refined sensibility for elevated minimalism with subtle embellishments, luxurious fabrics, and timeless palettes.
  • Talent for designing wearable art that embodies grace and understated sophistication.

Qualifications & Skills

  • Bachelor’s degree in Fashion Design or a related field.
  • 4–5 years of professional experience in the fashion industry (Luxury Pret, Couture, or Bridal).
  • Strong portfolio that reflects a clear design identity and signature style.
  • Exceptional skills in hand sketching, digital illustration (Adobe Illustrator, Photoshop), and creating detailed tech packs.
  • In-depth knowledge of textiles, garment construction, and traditional Pakistani embroidery techniques.
  • Proven ability to lead and mentor teams while balancing creative vision with business goals.
  • Excellent communication, presentation, and leadership skills.

What We Offer

  • A pivotal leadership role in building a luxury fashion brand from the ground up.
  • Creative freedom to define and execute the brand’s vision.
  • Opportunity to work with master artisans and premium materials.
  • A collaborative and ambitious environment.
  • Competitive salary and benefits package.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Fashion Design or a related field
Career Level:
Experienced Professional
Experience:
4 Years - 5 Years
Apply Before:
Nov 02, 2025
Posting Date:
Oct 02, 2025

Kohistan Group

Construction / Cement / Metals · 601-1000 employees - Islamabad

KBD is the flagship company of Kohistan Group of Companies, a business venture that encompasses resources, example, professionalism and diversity. It provides a wide range of services meeting the requirements of industries. Found in 1995, KBD comprises of highly professional managers, engineers and other field staff related with civil engineering discipline. Over the years KBD has earned respect and trust of its clientage by completing some of landmark projects in Pakistan involving Commercial buildings, Residential Houses and now to complete First Ever Four Star Hotel in its native vicinity. KBD utilizes latest tools and technologies for its management system, detailed planning and constant monitoring to make sure that project activities are done on time. Effective control on quality of material at procurement & inventory level ensures that only specified product is used. A system of product testing guarantees eliminating use of defective material. Regular audits of inventory for quality & quantity are performed. Advance material scheduling allow important material to be identified, approved and available well before the start of actual activity. A modern cost control system helps in avoiding wastages, identifying losses and maintain proper cash flow. About the company: A Kohistan group company having diverse portfolio in construction and is intended to work for its own projects. Currently we have challenging projects in our native locality. We bring an unmatched combination of knowledge, skill, technology, experience and customer commitment to every project. Our projects have helped grow local economies and improve the quality of living for communities and people around the connected regions. Again and again our work has demonstrated the best of what we can offer. Our Projects: Ongoing: 1. Kohistan Tower ,Rawalpindi 2. Kohistan Enclave (Wahcantt) 3. Zarkon Heights (Joint Venture) 4. Eighteen Islamabad (Joint Venture) Completed: 1. Hamza Tower

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