Posted Apr 26, 2021 1 views
A multinational advertising agency is looking for Pay per Click (PPC) Expert for their digital marketing department.
You must be a team player and have the following skillsets
- Launching and optimizing PPC campaigns
- Launching & optimizing social media campaigns
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
- Experience in Google Ads, Facebook Ads, Google Analytics, Google My Business, and other relevant SEM tools
Responsibilities
- Participate in forming effective paid search strategies
- Hands-on experience on performance-oriented Google Ads campaigns and other advertisement mediums like Facebook, Instagram, Pintrest, Linkedln, Twitter, etc
- Launch and optimize various PPC campaigns (Both search & display campaigns)• Oversee accounts on search platforms (e.g. Google AdWords, Bing
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Experience in using tools like Pixel for Facebook to track performance
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Communicate with industry professionals and influencers via social media to create a strong network
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements
- Proven experience (at least 5 years) as a PPC Expert or Digital Marketing Specialist• Proven experience (at least 5 years) in Social Media Marketing
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Experience in Etsy, Google Merchant, Facebook Marketplace, Amazon & eBay is a plus
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is a must
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
Skills
Job Details
KSM Media Hut
pABOUT US We being a media hut claims to be the most effective and result oriented advertising agency in Pakistan. The company was founded by four experienced partners, who were already working in the industry for a decade and combined with a vision of creative ideas and serious technology. We believe in user experience and thus provide the services that turns your communication into conversation MISSION STATEMENT “To provide ingenious and result oriented advertisement services and achieving highest level of customer satisfaction by providing tailored services to each customer” VISION STATEMENT “To be the market leader by providing finest advertisement services under one hut, that too by maintaining highest level of service quality” OUR GOALS 1. To be the market leader by providing ingenious communication services 2. To provide high quality services to our customers through dedication and enthusiasm 3. To reach highest level of customer satisfaction 4. To adapt continuously with the changing environment and keep in touch with the trends and wishes of our customer 5. To expand by focusing in the future and relying on our ambitious management team OUR SERVICES “We specialized in communication. We facilitate brands communicate with their customers through different marketing channels. But since communication is a two way process, hence we listen, we listen to our customers and this is how to build strong relation with them” Production House •Brand Shoots •Fashion Shoots •Portfolio Shoots •Product Shoots •Wedding Shoot •Corporate events Video Production •Documentaries •Proms •Video Song •Wedding coverage •Corporate events Communication Services •TVCs •Radio Ads •Bill Board ads •Catalog •Print ads •Magazines ad •Brochures / Flyers •Company profile •Annual Reports/p
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