Digital Marketing Manager

JOB DESCRIPTION

The Digital Marketing Manager will be leading marketing team and will play a key role in the ongoing digital marketing effort to drive more online traffic, to generate new leads and to improve overall customer experience. Candidate will be responsible for the overall branding strategy for both clients and prospective human resource. Media and PR campaigns are critical to develop the image for prospective growth. Work on marketing strategy of Kualitatem that contribute towards Sales, Brand building and PR. A critical element will be executing digital strategy and requires understanding of how IT service providing platforms work remotely in global markets. Ability to conduct market research and develop strategies derived from result analysis; develop an ideal customer profile for various geographies and developing unique selling proposition. Work closely with the top management to execute different strategies.

The candidate we are seeking is a team player who has relevant experience in digital marketing, highly motivated and eager to achieve goals.

KEY RESPONSIBILITIES

• Develop manage and execute the corporate digital marketing strategy.
• Monitor current trends in online marketing, best practices, and propose new offerings and technologies to align with the digital marketing strategy.
• Analyze data and create recommendations regarding customer behavior, web analytics, online marketing, direct marketing and market research.
• Oversee the corporate website including the web development, design, update requests, email communications and templates, designed pages, url structure, etc….
•  Develop and implement a strategy for SEO which includes paid searches, display advertising, social and emerging media, digital marketing, web development, research, and analytics.
• Provide support for mass and direct communications; drive brand awareness and work directly with internal and external partners.
• Participate in the preparation of key messaging relating to different events and campaigns. Ensure campaigns are in alignment with overall corporate brand image, strategies, market demographics, and partnerships. 
•  Build a strong image of Kualitatem on the web and weave a network of INBOUND marketing that translates into recurring sales.
• Inbound marketing requires working on email marketing, newsletters - marketing campaigns, telesales campaigns, SEO, and powerful content development.

EMAIL MARKETING: Evaluating current trends of email marketing, Reviewing existing process of email marketing @ Kualitatem, Identifying various forums/sources for email marketing lists, Daily monitoring and scheduling of Email marketing, Bi-weekly review of results and sharing with top management,

NEWSLETTER / MARKETING CAMPAIGNS: Developing a schedule of marketing campaigns to be done for Kualitatem, developing schedule for various offerings and geography. Sending monthly newsletter with updates and fresh content. Working with QA team to produce content for monthly newsletter, Evaluating marketing campaigns/newsletters results to find ways of improvement.

SEO: Analysis of website traffic for both Kualitaem and its products. Coming up with strategy and ways to improve user experience and navigation on Kualitatem and Kualitee websites. Devising and Implementing lead capturing strategies on web assets of Kualitatem and Kualitee. Bi-weekly review of results and sharing with top management along with possible solutions to issues.

CONTENT DEVELOPMENT: You will be required to work with Kualitee and Kualitatem team to develop any content required for online presence, newsletters and email marketing. Evaluation of current online content and how it can be effectively displayed on both websites. You must share fresh ideas on various aspects of content writing and various topics / forums to publish our content

 KEY SKILLS

Knowledge, Skills, Abilities

SKILLS

QUALIFICATION: Bachelor’s / Master’s  degree with a specialization in Marketing

•  5+ years’ of Digital Marketing experience working in a B2B environment with IT companies and their operations
• 3+ years' of experience in leading a digital Marketing team
• Strong presentation skills with experience in the creation of content for social media and blog posts is required.
• Skilled at managing a complex corporate website including overseeing the designing and creation of graphic content, landing pages, campaign launches, etc.
• Experience with Google Analytics for tracking web metrics, conversions, etc. essential
• Adaptable to rapidly changing business conditions and priorities
• Good understanding of IT market in Pakistan.
• Understanding and expertise in marketing, branding, PR, sales life cycle and persistence in follow ups
•  Ability to conduct market research and develop strategies derived from result analysis
• Strong interpersonal skills, Excellent analytical, problem solving and communication skills, excellent English writing skills
• MUST have the GOOD knowledge about Software Development Life Cycle & Quality Assurance, IS auditing and Security and Risk Assessment
• Able to work independently, as well as lead a small team to drive results thru coaching and mentoring. 

BENEFITS AND PERKS:

• Opportunity to work on global assignments
• Opportunity to work with high energy, result oriented globally experienced team
• Top of the line Health Benefit Plan and Employment Fund
• High Performance Bonus Plans
• Biannual evaluations, quarterly feedback and well defined career paths
• Work life balance, leisure activities and annual adventure trips
• Open and honest culture conducive to learning and experimentation
• Be the best with us