JOB DESCRIPTION
The Digital Marketing Manager will be leading marketing team and will play a key role in the ongoing digital marketing effort to drive more online traffic, to generate new leads and to improve overall customer experience. Candidate will be responsible for the overall branding strategy for both clients and prospective human resource. Media and PR campaigns are critical to develop the image for prospective growth. Work on marketing strategy of Kualitatem that contribute towards Sales, Brand building and PR. A critical element will be executing digital strategy and requires understanding of how IT service providing platforms work remotely in global markets. Ability to conduct market research and develop strategies derived from result analysis; develop an ideal customer profile for various geographies and developing unique selling proposition. Work closely with the top management to execute different strategies.
The candidate we are seeking is a team player who has relevant experience in digital marketing, highly motivated and eager to achieve goals.
KEY RESPONSIBILITIES
EMAIL MARKETING: Evaluating current trends of email marketing, Reviewing existing process of email marketing @ Kualitatem, Identifying various forums/sources for email marketing lists, Daily monitoring and scheduling of Email marketing, Bi-weekly review of results and sharing with top management,
NEWSLETTER / MARKETING CAMPAIGNS: Developing a schedule of marketing campaigns to be done for Kualitatem, developing schedule for various offerings and geography. Sending monthly newsletter with updates and fresh content. Working with QA team to produce content for monthly newsletter, Evaluating marketing campaigns/newsletters results to find ways of improvement.
SEO: Analysis of website traffic for both Kualitaem and its products. Coming up with strategy and ways to improve user experience and navigation on Kualitatem and Kualitee websites. Devising and Implementing lead capturing strategies on web assets of Kualitatem and Kualitee. Bi-weekly review of results and sharing with top management along with possible solutions to issues.
CONTENT DEVELOPMENT: You will be required to work with Kualitee and Kualitatem team to develop any content required for online presence, newsletters and email marketing. Evaluation of current online content and how it can be effectively displayed on both websites. You must share fresh ideas on various aspects of content writing and various topics / forums to publish our content
KEY SKILLS
Knowledge, Skills, Abilities
SKILLS
QUALIFICATION: Bachelor’s / Master’s degree with a specialization in Marketing
BENEFITS AND PERKS:
Kualitatem is a leading Independent Software Quality Assurance (QA) and Testing company, providing services across the globe. Kualitatem's award winning team inspires their clients to outsource their testing needs to the multidimensional and experienced pool of professionals for in depth analysis. Kualitatem provides experience and in-depth knowledge of known problems and dilemmas that nearly all software development agencies face in their QA processes. Kualitatem is on the look-out for individuals with the highest level of energy and passion. Our culture values integrity, intellect and inspiration. Every team member is encouraged to create meaning out of his presence as a part of team. Learn and Teach is our slogan. If you are energetic and willing to develop a career in the field of software Testing and QA, Kualitatem may have a place for you.