Content Marketing Specialist

LancMall (SMC-PVT) Limited is seeking a dedicated Content Marketing Specialist with at least two years of experience to join our dynamic marketing team. This role focuses on developing and executing engaging content strategies that effectively convert prospects into customers through compelling video, image, and written content. The ideal candidate possesses strong marketing knowledge, design and editing capabilities, and community management skills to enhance brand presence and customer engagement across various digital platforms. The Content Marketing Specialist is responsible for independently creating impactful visuals such as posters, website banners, and other marketing collateral using Adobe Creative Suite tools including Photoshop and Illustrator. This role also involves producing and editing high-quality video materials and managing customer communities to increase service satisfaction and encourage repeat purchases. Although this position does not involve team management, it requires excellent self-motivation and the ability to work collaboratively across departments to drive marketing success.
Responsibilities

Job responsibilities

1. Visual Content Production (Figure Making + Video Editing)
   • Design social media (Facebook, Instagram, WhatsApp groups) promotional materials: including service advantage comparison chart, logistics process explanation chart, hot selling product recommendation card, customer case poster, brand name publicity, etc.;
   • Edited short video (15-60 seconds): showing the selection process, platform operation steps, warehouse quality inspection process, logistics packaging and shipping live images, customer receipt feedback, product introduction, etc.;
   • Creating long or simple infographics: business policy, notice, all categories brand name propaganda, banner, etc. all business needs.
2. Content Planning and Publishing
   • Depending on the marketing calendar (holidays, promotions, industry peak season) or business targets, plan content themes, for example, "Ramadan procurement guide," "China factory direct supply season," "air vs. land time comparison";
   • Responsible for content update and layout of Lancmall blog, Facebook page, Instagram account, and other channels;
   • Writing short copy (English / Urdu / Chinese), coupled with visual material distribution, increase the rate of interaction.
3. Community Content Support
   • Assist community operators in producing daily push content (industry news, customs knowledge, hot-selling lists);
   • Create video/motion pictures of customer operation guidance, help customers complete website registration, payment, shipping origination, etc.;
   • Pack a transaction case, form "customer story" content, use for sales teams to follow up on material.
4. Effects Tracking and Optimization
   • Monitor the data performance of content on various platforms (exposure, clicks, retweets, consultations), review and optimize content direction with the marketing team;
   • Collect examples of competition and industry outstanding content, continuous improvement of content quality.
5. Operational indicators:
   • Process indicators: content traffic, likes, reply amount, forward amount;
   • Outcome indicators: consultancy conversion rates, user consultation amounts.

Requirements for appointment

• Education: Bachelor's and higher in Advertising, design, film and television production, digital media, marketing, and other related professions;
• Skills:
  • Skilled in using Photoshop, Canva, Illustrator, and other drawing tools;
  • Skilled in using Premiere, Clipping, CapCut, and other video editing software, capable of independently completing short video clips, subtitles, and soundtracks;
  • Good English reading ability (can read the product name in English, simple customer feedback);
• Experience: More than 2 years to 10 years of experience in social media content production, experience in cross-border e-commerce, international logistics, B2B services is preferred;
• Aesthetics: Have good control over color, typography, and rhythm; can produce content that meets the aesthetics of users or the cross-border style;
• (Very important!) Has the ability to think about marketing transformation and content operations; able to think proactively about content structure, improving conversion rates.
• Other: Responsible, can actively arrange work, deliver content on time, have a sense of teamwork.