Role and Responsibilities

As a Digital Marketing Manager for Lanop and Pakistan’s First Online Consultants (PFOC), you will be responsible for developing and executing a marketing strategy for this advisory business and digital consultancy firm where you will be involved in multiple business lines and services.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as Web Developers & Creative Team), and vendors to launch campaigns on time and on budget.

You should be a versatile individual as Lanop, PFOC and A8om are involved in accounting and business advisory including Marketing, PR, and Branding Consulting and real estate business in addition to an online consultancy platform.   You will be reporting directly to the Commercial Director and supervising a team of experts from content writing, SEO, Graphic Designing etc.

You will be primarily involved in these activities in your role:

  • Developing and executing Marketing Plan with the Commercial Director and supervisors.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Handling the Social Media channels, maintaining our media presence, identifying new opportunities on social media strategy including podcasts and webinars, and leading its execution
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies like social media campaigns and partnerships with influencers etc.
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to develop marketing products with the help of your team for the clients like brochures, decks, logos, designs, etc. and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Track and report results of the website and social media
  • Monitor competitor activities
  • Work on website traffic, service quotas, and target audience
  • Work on the website for new and innovative growth strategies.
  • Liasoning with other business divisions for marketing-related work
  • Dealing with clients who require marketing consultancy for their businesses
  • Training and developing the marketing team

Qualifications and Education Requirements

  • Bachelors or Masters (Preferably – Bachelors or MBA in Marketing from a reputable University)
  • Proven working experience in a similar role of at least 3 years

Preferred Skills

  • Hands on and Self Starter
  • Ability to lead a team
  • Microsoft Office with special emphasis on Excel, Word, and PowerPoint
  • Strong verbal and oral communication skills                                                                                  
  • Knack for problem solving
  • Social media campaign manager tool - Hoot suite, etc.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Website content creation - services, etc.
  • Experience with Adobe Products such as Photoshop, XD etc. and other designing softwares would be an added advantage
  • Experience in optimizing landing pages and user funnels
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Johar Town, Lahore, Pakistan
Gender:
No Preference
Age:
27 - 38 Years
Minimum Education:
Bachelors
Degree Title:
(Preferably – Bachelors or MBA in Marketing from a reputable University)
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Sep 10, 2022
Posting Date:
Aug 10, 2022

Lanop Consultants Pvt Ltd

E-Commerce / E- Business · 11-50 employees - Lahore

Lanop is fully digital business and tax advisory operating out of London, UK. PFOC is its Pakistan arm servicing clients in UK and Pakistan with consultancy, business, accounting, and tax services.

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