We are looking for an experienced Female Digital Marketing Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

A Digital Marketing Brand Manager would be responsible for developing and implementing strategies that promote a company or brand's products. She manages various channels like social media networks, Google Ads, website content, and email marketing to deliver a persuasive and cohesive marketing message to their audience.

Responsibilities

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications, and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets, and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices, and tactics

Requirements and skills

  • Proven working experience as a Brand Manager or Digital Marketing Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the entire marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with the latest trends and marketing best practices
  • Degree in marketing or a related field

Job Details

Job Channel:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
Female
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Jul 11, 2022
Posting Date:
Jun 10, 2022

Lanop Consultants Pvt Ltd

E-Commerce / E- Business · 11-50 employees - Lahore

Lanop is fully digital business and tax advisory operating out of London, UK. PFOC is its Pakistan arm servicing clients in UK and Pakistan with consultancy, business, accounting, and tax services.

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