• Collaborate interdepartmentally to ensure a coordinated approach across client marketing initiatives. 
  • Work closely with Account Managers to manage and deploy email campaigns. 
  • Conduct regular A/B tests to help determine optimal time of day, day of week, subject line, etc. 
  • Manage and create customized segmentation for client email campaigns through strategic tactics and best practices. 
  • Strategize and execute the set-up of automation/flows emails and populate the appropriate templates with dynamic blocks. 
  • Conduct a thorough audit of existing campaigns, flows, and email acquisition when onboarding a new client. 
  • Partner with Account Managers, Creative team, anUI/UX teams to execute suggested optimizations throughout the account. 
  • Partner with Account Managers and UI/UX team to optimize website newsletter and pop-up for email address acquisition and overall list growth. 
  • Closely analyze campaign and flow performance and communicate findings to Account Managers on a weekly basis. 
  • Collaborate with Data Scientists to create monthly reporting to be sent to all email clients. 
  • Conduct a thorough QA process prior to the deployment of all email campaigns to ensure there are no errors in content and/or display.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
Third Shift (Night)
Job Type:
Job Location:
Defence Housing Authority, Karachi, Pakistan
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Mar 29, 2023
Posting Date:
Mar 01, 2023


BPO · 11-50 employees - Karachi

We are a software house with 3 different locations, 2 locations in Karachi Pakistan, and 1 location in California USA with future plans of expanding in Bangkok Thailand.

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