Possesses understanding of Social advertising campaign management and optimization practices across the biggies, Facebook, LinkedIn, Twitter, Pintrest, Vine and Instagram.
Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams - new business experience a plus.
Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities
Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
Ability to self-manage while managing assigned teams and projects under tight deadlines.
Responsibilities and Duties
The Social Media and Content Strategist has four areas of responsibility (specific duties of each are explained below)
Planning, Analyzing, Evaluating
Develop workable budgets, media, content and editorial plans and realistic timetables.
Collaborates with the Account Team in creation of marketing recommendations, strategies and actions for the client.
Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: all assigned creative projects, internal agency projects and assigned new business projects.
Provide client platform / business updates on a regular basis to demonstrate upcoming opportunities and threats to their business
Defining project scope, estimate and writing scope of works and technical specifications, works with account team in the creation of project specifications and time plans.
Educates account team and clients and manages their needs and expectations.
Determines project risk on an ongoing basis, escalates issues as needed.
Experience in leading complex multidisciplinary projects.
Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations
Monitors out of scope requests, initiates additional estimates and approvals.
Team Leading, Coordinating, Managing
Provides leadership within the agency and monitors work scope against all variables.
Monitors all strategic activity on assigned projects and communicates status of each project to appropriate agency and client personnel in order to meet project deadlines.
Act as the team leader on all assigned projects.
Maintains communications with appropriate agency and client personnel to ensure positive workflow. Escalating exceptions and issues to Director level as required.
Presenting content and social media strategy deliverables to clients
Monitoring and enforcing project constraints (schedule / scope / resources)
Champion internal systems for higher productivity workin
Strategy and Content Development
Competitive site analysis and benchmarking in content breadth, organization and presentation.
Creating development plans for online content; recommending content types and organization based on user needs and marketing goals, identifying content gaps
Selecting and evaluating content; developing site content matrix.
Defining research requirements for web strategy.
Developing content attributes and classification schemes (content models)
Understanding of relational databases is desirable.
Content development and editorial calendar planning
Familiarity with content management and editorial processes preferred
Initiates and leads all appropriate project meetings.
Note: You must take this online test to complete your job application. Click the button to take the test now or visit your dashboard to take it later. You can also find a link to this test in your registered email address.