Liftrank Media is a British site optimisation platform agency with our development office in Lahore.
We are growing and we are looking to grow our team and we are looking for an expert in link building.
Responsibilities and Skills:
- Generating ideas to produce best-in-class content, both on-site and off-site, which will gain links from high authority sites at scale.
- Identify link-building opportunities through market and competitor research.
- Create an 'always-on’ approach, with a rolling program of both reactive and evergreen content. Use tools such as Ahrefs, SEMRush, Majestic, Google Analytics and Google Search Console to implement a process that identifies link building opportunities at scale.
- Ownership of blog, including keyword research, content ideas, briefing writers, and contributing your own posts.
- Work with in-house content writer to support campaigns with additional link worthy and shareable assets.
- Tactics will include (but not exclusively): Original research, re-purposing existing 3rd party-data, unlinked mentions, expert quotes, developing unique tools, market insights, high-quality guest posting, content gap analysis, skyscraper technique.
- Find and analyze blogs/websites for generating high-quality dofollow links.
- Perform ongoing keyword research including discovery and expansion of keyword opportunities
- Perform SEO site audits and backlink analyses
- Research and analyze competitor sites
- Work with internal development teams to ensure that SEO best practices are properly implemented on sites
- Recommend changes to site architecture, content, internal linking and other factors to improve SEO results for target keywords
- Proven SEO experience in the E-Commerce space
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest SEO trends and best practices