We are a rapidly expanding digital marketing agency focused on SEO, seeking a detail-oriented Local SEO Specialist to manage and optimize local business listings across various platforms. The ideal candidate will have hands-on experience auditing, optimizing, and maintaining listings on Google Business Profile (GBP), Bing, and Apple. This full-time remote role requires availability during US Pacific Standard Time hours and fluency in both written and verbal English. The position involves managing citation campaigns, creating consistent and engaging posts, and ensuring all local listings are fully optimized to maximize visibility and local search performance.
Key Responsibilities
- Conduct regular audits and optimizations of Google Business Profile listings to ensure accuracy and improve local SEO results.
- Schedule and publish 20 to 25 posts daily across multiple locations using designated posting software.
- Create post images using pre-made Canva templates to maintain brand consistency and visual appeal.
- Implement best practices for GBP content, including posts, photos, and updates, to boost local search rankings.
- Assist with location verification processes through Google support and other relevant channels.
- Perform audits, verification, and full optimization of Bing business listings to enhance local search visibility.
- Audit, verify, and optimize Apple business listings to ensure accurate and current information (experience preferred).
- Manage citation campaigns using Brightlocal, including aggregator management and citation tracking.
- Execute bulk citation submissions via Marketers Center to increase visibility across various directories.
Required Qualifications
- Proven experience in Local SEO, specifically optimizing Google Business Profile, Bing, and Apple listings.
- Ability to schedule and publish an average of 20 to 25 posts per day using posting software efficiently.
- Strong proficiency with Canva for creating branded images using pre-made templates.
- Mandatory experience with Brightlocal and Marketers Center for citation management and tracking.
- Solid understanding of local search ranking factors and SEO best practices.
- Excellent organizational and communication skills to collaborate effectively with clients and provide detailed reporting.
- A strong desire to learn and continuously improve internal systems and processes.
Preferred Qualifications and Benefits
- Previous experience managing multiple local listings across diverse industries.
- Knowledge of Apple business listing optimization is a plus.
- Familiarity with SEO tools such as Google Analytics and keyword research platforms.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Competitive compensation based on experience.
- Fully remote work opportunity with flexible location, requiring availability during US Pacific Standard Time hours.
This role offers a dynamic work environment within a successful and growing agency. If you are passionate about local SEO and eager to contribute your expertise to a thriving team, this position provides an excellent opportunity for professional growth and skill development.