As well as planning & executing great email campaigns an ability to create engaging content, a keen eye for detail and experience of crafting great copy are essential. You should be able to adopt different tones and styles of writing for both our consumer & B2B/Trade customers. You are outcome-focused and know how to engage supporters to inspire the next action for them to take, always striving to improve activation, conversion and retention. You must be comfortable working with data and analytics to continually improve the performance of your communications.
We are looking for a Digital / Email Marketing Expert who is ideally native or very fluent in written and spoken English. You will help us set up and lead our email & sms marketing programmes in the UK markets. You'll build campaigns and flows around clearly defined hypothesis tests, measuring ROI and helping the business learns what drives revenue and what doesn't. You'll have a lot of responsibility and we'll be looking to you as our expert in this field. Working with our chosen platform which will initially MailChimp but will evolve over time, you will build out and optimize flows and hit our ambitious targets for customer retention, cross sales and activations. Your experience will ideally also mean you can contribute to social marketing – Working closely with our Social Media Manager you'll be responsible for helping us maximize the integrated use of our social media platforms Again, we'll be looking for you to help build campaigns around clearly defined hypothesis tests, measure ROI and help the business learn about what works.
What you’ll be doing: Key Objectives
Strategy and planning
Delivering and improving campaigns and projects:
Analysis and reporting
Who you are:
pRoyal Bathrooms is an online retail business operating in Birmingham, United Kingdom./p