Assistant Manager – Digital Media - Office of Advancement
LUMS-Lahore University of Management Sciences
Lahore , Pakistan
Posted Dec 13, 2019 5 views
To assist in the development and execution of a Digital Marketing Strategy for the University, and maintain its social media presence across all digital channels; measure and report on the performance of all digital marketing campaigns; identify trends and insights and optimise spend and performance based on the insights.
Main Responsibilities:
- Develop and manage the LUMS Digital Marketing Strategy in line with the University positioning and its Marketing Strategy.
- Design social media content to achieve marketing targets; manage, create and publish original, high-quality material on social media platforms; analyse and report on key performance indicators (KPIs) for social media channels; write social media posts and responses to audiences.
- Administer all company social media accounts ensuring up to date content, including monitoring user engagement and suggest content optimisation.
- Collaborate with Marketing and Communication teams to create social “buzz” regarding new product launches.
- Communicate with industry professionals via social media to create a strong network.
- Plan and execute inbound marketing, search engine optimisation, search engine marketing, PPC, AdWords programmes, website analytics etc.
- Manage and develop digital agency relationships; key liaison between LUMS and its social media partners for all digital platforms.
- Train internal teams to integrate and sustain a cohesive social media strategy.
- Stay abreast with new digital technologies and social media practices.
- Perform other related duties as assigned.
Work Schedule: Business hours often extend into the evenings and weekends to accommodate demanding workload and event schedules. Travel will be required accassionally, more domestic and maybe international.
Skills:
- Strong communication, networking and presentation skills
- Strong with numbers and analysis
- Proficient in MS Office especially Excel, PowerPoint and Word
- Exceptional at multitasking and time management
- Strong stakeholder management
- Capable of implementing creative marketing techniques and concepts to enhance the brand profile of LUMS
Behaviour
- Team player. Ability to work effectively in teams and individually
- Should be a good at analysis
- Result oriented
- Accountable
- Strong Emotional Quotient
Job Details
LUMS-Lahore University of Management Sciences
The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.
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