Apply For This Job

Close

Job Description

To assist in the development and execution of a Digital Marketing Strategy for the University, and maintain its social media presence across all digital channels; measure and report on the performance of all digital marketing campaigns; identify trends and insights and optimise spend and performance based on the insights.

Main Responsibilities:

  • Develop and manage the LUMS Digital Marketing Strategy in line with the University positioning and its Marketing Strategy.
  • Design social media content to achieve marketing targets; manage, create and publish original, high-quality material on social media platforms; analyse and report on key performance indicators (KPIs) for social media channels; write social media posts and responses to audiences.
  • Administer all company social media accounts ensuring up to date content, including monitoring user engagement and suggest content optimisation.
  • Collaborate with Marketing and Communication teams to create social “buzz” regarding new product launches.
  • Communicate with industry professionals via social media to create a strong network.
  • Plan and execute inbound marketing, search engine optimisation, search engine marketing, PPC, AdWords programmes, website analytics etc.
  • Manage and develop digital agency relationships; key liaison between LUMS and its social media partners for all digital platforms.
  • Train internal teams to integrate and sustain a cohesive social media strategy.
  • Stay abreast with new digital technologies and social media practices.
  • Perform other related duties as assigned.

Work Schedule: Business hours often extend into the evenings and weekends to accommodate demanding workload and event schedules. Travel will be required accassionally, more domestic and maybe international.

  Skills: 

  • Strong communication, networking and presentation skills
  • Strong with numbers and analysis
  • Proficient in MS Office especially Excel, PowerPoint and Word
  • Exceptional at multitasking and time management
  • Strong stakeholder management
  • Capable of implementing creative marketing techniques and concepts to enhance the brand profile of LUMS

Behaviour

  • Team player. Ability to work effectively in teams and individually
  • Should be a good at analysis
  • Result oriented
  • Accountable
  • Strong Emotional Quotient

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Bachelors or Masters in Marketing or Business Administration from an HEC recognised institution. Certifications in Digital Marketing would be a plus.
Career Level:
Experienced Professional
Minimum Experience:
2 Years (2 - 4 years of experience; candidates with at least 2 years relevant experience would be given preference)
Apply Before:
Dec 27, 2019
Posting Date:
Dec 13, 2019
Show fewer details Read full job description

What is your Competitive Advantage?

Get quick competitive analysis and professional insights about yourself
Talk to our expert team of counsellors to improve your CV!
Try Rozee Premium

LUMS-Lahore University of Management Sciences

Education/Training · 1001-1500 employees - Lahore

The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social ...Read More

Similar Job Titles

Digital Media Manager

Verite Media, Islamabad, Pakistan
Posted Jan 07, 2020

Digital Media Marketing Manager

Techarat, Lahore, Pakistan
Posted Jan 02, 2020

Digital Media Expert

Fire Communications, Islamabad, Pakistan
Posted Jan 23, 2020

Digital Media Executive

Arkhitech, Multiple Cities, Pakistan
Posted Jan 09, 2020
View All