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Job Description

To assist in the development and execution of a Digital Marketing Strategy for the University, and maintain its social media presence across all digital channels; measure and report on the performance of all digital marketing campaigns; identify trends and insights and optimise spend and performance based on the insights.

Main Responsibilities:

  • Develop and manage the LUMS Digital Marketing Strategy in line with the University positioning and its Marketing Strategy.
  • Design social media content to achieve marketing targets; manage, create and publish original, high-quality material on social media platforms; analyse and report on key performance indicators (KPIs) for social media channels; write social media posts and responses to audiences.
  • Administer all company social media accounts ensuring up to date content, including monitoring user engagement and suggest content optimisation.
  • Collaborate with Marketing and Communication teams to create social “buzz” regarding new product launches.
  • Communicate with industry professionals via social media to create a strong network.
  • Plan and execute inbound marketing, search engine optimisation, search engine marketing, PPC, AdWords programmes, website analytics etc.
  • Manage and develop digital agency relationships; key liaison between LUMS and its social media partners for all digital platforms.
  • Train internal teams to integrate and sustain a cohesive social media strategy.
  • Stay abreast with new digital technologies and social media practices.
  • Perform other related duties as assigned.

Work Schedule: Business hours often extend into the evenings and weekends to accommodate demanding workload and event schedules. Travel will be required accassionally, more domestic and maybe international.


  • Strong communication, networking and presentation skills
  • Strong with numbers and analysis
  • Proficient in MS Office especially Excel, PowerPoint and Word
  • Exceptional at multitasking and time management
  • Strong stakeholder management
  • Capable of implementing creative marketing techniques and concepts to enhance the brand profile of LUMS


  • Team player. Ability to work effectively in teams and individually
  • Should be a good at analysis
  • Result oriented
  • Accountable
  • Strong Emotional Quotient

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Degree Title:
Bachelors or Masters in Marketing or Business Administration from an HEC recognised institution. Certifications in Digital Marketing would be a plus.
Career Level:
Experienced Professional
Minimum Experience:
2 Years (2 - 4 years of experience; candidates with at least 2 years relevant experience would be given preference)
Apply Before:
Dec 27, 2019
Posting Date:
Dec 13, 2019
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LUMS-Lahore University of Management Sciences

Education/Training · 1001-1500 employees - Lahore

The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social ...Read More

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