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Job Description

Position Purpose

Market LUMS programmes for admissions. Spearhead the admissions campaign and all its elements, including print campaign, outreach, open days, email marketing etc.Develop a thorough understanding of the LUMS brand, it's positioning, brand attributes and personality and market it likewise.Work in close coordination with all Schools to market and promote the programmes in line with the University Brand and ensure that it’s positioning and brand attributes are reflected across all promotions, campaigns, and executions.

Main Responsibilities:

1.       Develop and Execute Marketing Plan

a)      Assist the HoD in developing a marketing plan for admissions campaign. Ensure alignment with all schools and internal stakeholders for the same

b)      Manage marketing activities/campaigns in line with the marketing plan in target markets. These include print campaign, outreach to Schools and Universities, Open Days, Educations Expos etc.

c)      Work closely with the Communications team to ensure that all communication is aligned with the communication/marketing strategy for admissions

2.       Print Campaign for Admissions

a)       Lead the print campaign for all programmes for their admissions every year

b)       Work closely with media and creative agencies to ensure quality print ads in leading newspapers in line with the print campaign plan

c)       Develop strong relations with print media and relevant agencies to ensure quality and timely coverage with premium placement

d)       Work closely with all Schools to ensure their alignment for relevant print campaigns and ensure all admission goals are being met

3.       Development of Promotional Material

a)       Work with Communications to lead the development of promotional collateral for all programmes for admissions campaign

b)       Work with key University stakeholders for quality and timely content for publications and make sure that all publications goals are being met as part of broader admission goals

4.       Effective Relationship Building

c)       Build strong relations with university stakeholders and external partners to ensure all admission goals are met and the admissions campaign executed is high on quality, precise on time and characteristic of the LUMS brand, its prestige and positioning


Knowledge of marketing strategy, brand positioning, advertising, campaigns, research and research methodologies etc

Skills and Attributes


  • Strong communication and networking
  • Very strong on presenting ideas and information to others
  • Strong leadership and management skills
  • Strong on Strategy and planning
  • Strong on numbers and analysis
  • Well-versed incomplete MS Office
  • Strong on multitasking and time management
  • Strong stakeholder management
  • Strong in PR and media relations


  • Capable leader. Able to lead diverse teams on complete and sub-campaigns
  • Team player. Ability to work effectively in teams and individually
  • Goal and results oriented
  • Serious ownership and accountability of work and subordinates
  • Handle stress and pressure positively
  • Strong on EQ and conflict management

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Degree Title:
MBA or relevant Masters from a renowned University
Career Level:
Experienced Professional
3 Years - 4 Years
Apply Before:
Jun 09, 2018
Posting Date:
May 09, 2018
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LUMS-Lahore University of Management Sciences

Education/Training · 301-600 employees - Lahore

One of the largest universities of Pakistan, the Lahore University of Management Sciences (LUMS) is a world class academic institution with a proud history of achievement and ambitious plans for the future. The idea of establishing the university took root in the mind of Syed Babar Ali, Pro Chancell ...Read More

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