Posted Jan 14, 2020 7 views
Lead the Marketing activities of the Centre for Continuing Education Studies (CES), from strategy to planning to execution, and managing branding/reputation management.
Apply professional marketing expertise to develop and enhance marketing strategies, plans and approaches based on insights and market intelligence, in turn increasing enrollments in CES courses and increase brand recognition.
Main Responsibilities:
- Managing marketing portfolio of the centre
- Developing the marketing plan for the center in line with centre’s objectives
- Designing marketing campaigns to increase Sales and support business development activities
- Working closely with design team for the creation of all marketing material in line with marketing plans; creating a wide range of different marketing materials
- Planning and implementing marketing campaigns
- Manage and improve lead generation campaigns, measuring results
- Monitor and report on effectiveness of marketing communications
- Maintain effective internal communications to ensure that all relevant center functions are kept informed of marketing objectives
- This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts or requirements associated with the job.
- The Centre reserves the right to alter/revise the job or to require that different/additional tasks be performed as assigned.
Work Schedule:
- Travel may be required depending upon work needs.
- Working hours may extend into the evenings and weekends during peak cycles to accommodate the needs of workload.
- Flexibility & commitment to deliver is a must.
Behavior:
- Team-oriented
- Result-oriented
- Accountable
- Leadership qualities
Job Details
LUMS-Lahore University of Management Sciences
The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.
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