·Assist in the development of all strategic and tactical marketing initiatives and plans
·Responsible to manage all marketing executions in IMT’S & LMT’S concerning trade and consumer promos and manage the team of brand ambassadors
·Acting as a bridge between the sales & marketing team regarding campaigns and offers to drive both teams on one platform
·Researching, analyzing and summarizing marketing, competitors & consumer trends and share the best practices & local marketing ideas and tactics with the team
·Liaising with brand ambassadors to supervise marketing activities
·Communicate campaign objectives, timelines, and deliverables to the sales team
·Prepare marketing activity reports and metrics for measuring program success
·Responsible for handling correspondence with clients and communicating with other departments within the company to keep marketing campaigns on track
·Coordinate with the sales team to gather POS and BTL related requirements and plan activities accordingly.
·Execute together Go-To-Market strategies, trade marketing initiatives and measure the success of implementation in terms of project ROI
·Execute, measure and evaluate trade & consumer promo’s effectiveness
·Compiling competitor's data by distinguishing their product characteristics, market share, pricing, and advertising and comparing the results with the actions taken by the marketing department.
·Responsible for trade shows and other sales and trade-oriented events together
·Support the marketing department in day to day functions.
·Daily market visits are required as assigned by the brand manager.
·Manage PR activities of the brand as assigned by the brand manager.
·Visiting and educating retailers, distributors, and vendors on the products’ particularities.
·Ensuring that the product or service is in perfect condition for demonstration.
·Coordinate with vendors and manage on-time executions of all marketing events and activations and keep vendors record updated.
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