Apply For This Job

Close

Job Description

End to end responsibility for the organization's branding & marketing, especially for managing the company brands, including;

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing plans from start to finish, leveraging internal and external resources.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies for company brands.
  • Create, maintain, and conduct reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, joint ventures, and other growth initiatives to meet the company's targets.

Objectives to be achieved via following tasks:

  • Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility.
  • Create and execute dynamic marketing plans that will build the company’s products into leading and distinctly recognizable brands, including the development of a consistent message integrated across all programs, promotions, products, and services.
  • Develop and manage a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs.
  • Manage outside agency resources effectively, including creative and media, as well as public relations and corporate communication efforts.
  • Build awareness of the company brands and drive incremental sales through all channels.
  •  Partner with all business functions, especially sales (Supply & Demand to develop strategy and tactical implementation of marketing initiatives.

Specific Roles and Responsibilities

  • Developing and establishing brand positioning and related communication guidelines
  • Working in partnership with the brand managers and creative agency, develop creative briefs, and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
  • Working in partnership with the brand managers and media agency, develop media briefs and guide media planning to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
  • Overseeing market research and analysis of the competition and TA.
  • Working with senior management to develop and effectively manage budgets, including tracking and continuous alignment with goals and objectives.
  • Managing content and updates for customers and internal touchpoints, including social media
  • Gathering customer and market insights to inform marketing and branding strategies with the goal to increase customer conversions. 
  • Lead and manage research projects.
  • Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Provide direction and directives to support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives.
  • Presenting ideas and final deliverables to internal and external teams, and communicating with senior leaders about marketing programs, strategies, and budgets.

Professional Competencies and Skills for the Position:

  • Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company goals.
  • A history of successful brand management and equity building.
  • The ability to develop a strategy from an in-depth analysis of consumer and/or customer insights.
  • Proven success driving results and delivering a return on investment to the company.
  • Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.
  • The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.
  • A track record of new product development with strong marketing and communications skills.

Personal Competencies:

Leadership Skills:

  • It is essential for the Marketing Manager to be known for excellent influencing skills and for being able to drive consensus.

Strategic Perspective:

  • The Marketing Manager must be able to see and articulate a future direction and execute the same.

Adaptability:

  • Conversely, the senior marketing executive must be adaptable to an environment that does not speak - marketing- as the primary language.
  • He or she must have the ability to convey marketing strategies to ensure buy-in from different operating organizations and from the corporate culture, as a whole.
  • He or she must also be willing to learn the new organization and truly be a student of its business.

Flexibility and Backbone:

  • The Marketing Manager should be a strong and visible leader who is resilient and flexible yet exudes tremendous conviction in his ideas and programs.
  • He must be willing to listen and lead.

Skills and Qualifications

  • Minimum Bachelor’s (Masters preferred) degree in marketing, business, or related field.
  • Proven relevant experience as per roles requirements (preferably in the FMCG space).
  • Excellent written and verbal communication skills.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with eye for creativity.
  •  

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
MBA Marketing
Career Level:
Experienced Professional
Minimum Experience:
5 Years (FMCG or Food industry)
Apply Before:
Aug 06, 2021
Posting Date:
Jul 06, 2021
Show fewer details Read full job description

What is your Competitive Advantage?

Get quick competitive analysis and professional insights about yourself
Talk to our expert team of counsellors to improve your CV!
Try Rozee Premium

Similar Job Titles

Sales / Marketing Manager

Posted Sep 22, 2021

Assistant Marketing Manager

Enza Home, Lahore, Pakistan
Posted Sep 26, 2021

Digital Marketing / PR Manager

Transsion Holdings, Lahore, Pakistan
Posted Sep 06, 2021

Digital Marketing Manager - Brand

Quantum LHE (Pvt.) Ltd, Lahore, Pakistan
Posted Sep 09, 2021
View All