Mashkraft is looking to hire a Senior Internet Marketing Manager for its Lahore office.
We are a young and growing organization based in Toronto, Canada with an offshore office located in Lahore and looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelor’s or Master’s in marketing or related discipline
- 5+ years of related marketing experience, ideally in marketing automation, email marketing, or related field
- Proven experience carrying out impactful digital campaigns that drive valuable results
- Experience in the medical-related software
- Solid understanding of paid media landscape, including new/shifting platforms and solutions
- Willingness and ability to stay up-to-date on new digital marketing trends and opportunities
- Highly organized with an ability to manage resources, budgets, and onsite personnel
- Strong communication skills – written and oral
- Capacity to manage multiple projects simultaneously
- The ideal candidate is Google Analytics certified
- Highly organized and proficient at managing multiple projects at a time
- You are metric-driven and have the ability to draw insight from complex marketing data
- Confident with a dynamic personality
- Analytical and data-driven – can track the ROI of paid channels
Skills
Job Details
Mashkraft is a technology offering firm specializing in mobility solutions, web apps and eCommerce products.
What is your Competitive Advantage?
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Aqib Irshad
Head of HR, Training & OD
FINCA
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Zohaib Ali
Marketing Manager
Digital Online Devices
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ali Aziz
CEO
Shopistan
