Posted Jul 02, 2019 2 views
SeeBiz is seeking a talented and dynamic Digital Analyst to support the company's Marketing, Sales and Operations teams with reporting and analysis for over 100 digital properties within a leading tradeshow company. With a background rooted in analytics, the ideal candidate will be experienced in a wide range of areas including tracking tag implementation, conversion optimization, A/B testing, SEO and PPC management. You will be responsible for providing in depth analysis and post event recommendations for top brands. You will also will help optimize all websites and registration flows for increased conversions. Your key responsibilities will include: · Site behavior analysis and optimization: · Use Google Analytics to diagnose issues and identify opportunities. · Closely monitor all KPIs and flag variances · Identify abandonment areas and provide recommendations · Monitor performance sites and pages · Measure effectiveness of traffic sources including email, paid media and retargeting campaigns · Assist in setup, reporting and troubleshooting of PPC campaigns · Creating new profiles in Google Analytics for new launches and / or acquisitions · Provide training to marketing teams on analytics, SEO maintenance, and paid media campaigns. · Oversee monthly and ad hoc reporting of website and email analytics. Measure performance using Google Analytics. Use insights to improve site/email performance. · Understand digital best practices; educating our brands teams to implement. · Oversee 3rd party partner and vendor relationships as needed.
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SeeBiz Pvt Ltd
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