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Job Description

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, and social media management.
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Plan and execute digital marketing campaigns
  • Monitor and analyze the effectiveness of marketing content
  • Develop and manage website content
  • Find and target audiences

Skills & Qualifications:

  • 2+ year of marketing experience
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, social media management.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Screaming Frog)
  • Experience in setting up and optimizing Google Ads and YouTube campaigns
  • Working knowledge of technical SEO web requirements and constraints
  • Strong analytical skills and data-driven thinking
  • Content creation skills
  • Excellent communication and organizational skills

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Entry Level
Experience:
1 Year - 3 Years
Apply Before:
Jan 16, 2021
Posting Date:
Dec 15, 2020
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Information Technology · 1-10 employees - Islamabad

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