• Define and monitor strategies adapted to the readiness and maturity of the market.
  • Manage existing CRM programs while expanding their reach and impact, as well as develop and implement new programs with the objective of developing client acquisition, retention, loyalty and engagement.
  • Design and implement contact plans (online & off-line) adapted to different client segments and local market specifications.
  • Work closely with Global Digital and Marketing teams to ensure implementation and adaptation of regional strategy and guidelines.
  • Research and regularly present competitive benchmarking of CRM and customer experience best practices from industry and other best-in-class players to identify new opportunities and disseminate learnings internally.
  • Help define a local calendar for targeted communications, in-app commutations and in-store in close alignment with market’s stakeholders, local agencies and regional/global teams.
  • Ensure personalization and optimal client targeting of all communications to maximize impact and reach of communications.
  • Define and implement of the rewards strategy for the market. 
  • Design and produce internal dashboards/reports to provide in-depth analysis of client’s behavior and spending patterns in order to feed functional action plans (Marketing, Communication etc.) and drive commercial opportunities. 
  • Require the client data, client knowledge & insights. 
  • Responsible for directly managing internal customer database and CRM platform (including Loyalty, App CRM and Delivery).
  • Regularly audit databases for quality and accuracy of data collection.
  • Responsible for the protection and security of client data, in compliance with international data protection legislations and IT guidance.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Degree Title:
MBA in Marketing preferred.
Career Level:
Experienced Professional
5 Years - 7 Years (Recent experience in retail. Strong background in developing and managing customer acquisition, engagement and retention strategies.)
Apply Before:
Jul 22, 2022
Posting Date:
Jun 21, 2022

McDonald's Pakistan

Services · 601-1000 employees - Karachi

McDonald's brand formed in 1954, Is the leading global food-service retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 120 countries each day. The rich history began with the founder, Ray Kroc's strong foundation he built which continues today with McDonald's vision and commitment of our talented executives to keep the shine on McDonald's arches for years to come. Aiming to be the world's best quick service restaurant experience, McDonald's started its operations in Pakistan in 1998 and is a leading fast food service retailer for its valued customers. With a strong believe in the phrase "when it's green it's growing", McDonald's Pakistan is growing with the focus to provide friendly and quick service experience to our customers. McDonald's Pakistan is a part of Lakson Group of Companies, operating with a network of restaurants in various cities with a vision leading us to reach our customers for providing friendly services in all regions of the country. We are operating, presently in 6 cities of Pakistan Karachi, Hyderabad, Lahore, Faisalabad, Rawalpindi and Islamabad In Future, very soon planning to expand in many cities in Pakistan To realize the McDonald's service vision, we believe in strengthening our team and ensure to deliver the right skills and knowledge to the right person for getting the right job done. Our strength for making our strong team players to shine under the Golden Arches lies in the People Promises, we focus to deliver 1. Resources & Recognition 2. Values & Leadership Behaviors 3. Competitive Pay & Benefits 4. Learning Development & Personal Growth 5. Resources to get the Job Done McDonald's mission is to be our customers, favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time ... we invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people everyday. McDonald's Management Development Program provides with an opportunity to develop your knowledge base with hands on practical exposure to turn into a diversified business entrepreneur. And with the recent job openings McDonald's welcome you to the world of opportunities under the golden arches!!!

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