Posted Oct 02, 2016 4 views
Be able to handle in generation and implementation of all marketing & promotional campaigns independently.
Playing a key role in all brand-related activities including planning, advertising, PR, event organization, social media, distribution, sponsorship & research.
Managing the production & execution of marketing materials, including in-store & in mall brandings, billboards, cutouts/standees, leaflets, posters, flyers etc.
Maintaining and updating customer databases in coordination with IT.
Conducting market research, for example using customer questionnaires & focus groups. Creating and scheduling SMS to be sent for all new product updates and campaigns.
Social media management and related coordination with the agency (Facebook, Instagram, Twitter, etc.)
Coordinating and managing all matters pertaining to brand’s ecommerce presence visuals product catalog, orders, back-end, etc.
Managing product and fashion photo shoots from planning to execution to post-production, handling products responsibly & ensuring they are used well during the photo-shoot.
Assist regarding preparation, delivery and training of brand & product knowledge documentation to all concerned, including front-end staff.
Actively participating in any projects related to retail outlets, e.g. analyzing strengths & weaknesses of any particular shop.
To do Trend analysis, according to the current market situation.
Maintaining awareness of competitor’s performance (primarily marketing and product related).
Taking part in brain storming of all brand-related activities – marketing, VM, product feedback and improvements.
Assist in planning & standardizing visual displays for retail outlets nationwide, ordering props, getting samples made.
Specifications:
- MBA (Marketing ) from a reputable business school
- 3-5 years of working experience preferably in retail sector
- Good communication (oral & written)
- Analytical skills
- Higly developed and demostrated team work skills
- Influencing & negotiation skills
- Report writing skills
- Good presentation skills
- Good knowledge about current marketing trends
- Good planning and time management skills
Skills
Job Details
MIMA Group
The past and present of MIMA is a story of continuous efforts, unremitting and concentrated travails of its Pioneers and its current crop. Dating back to the year 1900 at its inception, MIMA started operations as a trading company dealing in hides and skins. Today, in its 111th year, MIMA Group is standing with all its captivation and attractions as a leading Manufacturer & Exporter of top quality Goat skins, Cow and Buff calf hides and Leather garments. Besides being a leader in the Leather industry, MIMA has been recognized as a modern and rapidly expanding group with capabilities to adapt to modern techniques and cope with the dynamic changes that take place in the turbulent environment of Pakistan. In the 21st century, the Group has diversified its interests into the Textile sector with a Cotton Spinning Mill and large scale Hosiery unit. MIMA Group's superior quality products have built a lasting credence among its customers around the globe and are enjoying distinctive reputation and acceptance. This vertical graph of success is due to the combination of consolidate planning, binding strategies, customer oriented policies and by no lesser means, the efforts and dedication of its valued team members. The portfolio of MIMA Group consists of the following sister concerned companies: MIMA Leather (Pvt) Ltd Universal Leather (Pvt) Ltd Hub Leather (Pvt) Ltd MIMA Cotton Mills Ltd MIMA Knit (Pvt) Ltd MIMA Apparel HUB (Retail)
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