Be able to handle in generation and implementation of all marketing & promotional campaigns independently.
Playing a key role in all brand-related activities including planning, advertising, PR, event organization, social media, distribution, sponsorship & research.
Managing the production & execution of marketing materials, including in-store & in mall brandings, billboards, cutouts/standees, leaflets, posters, flyers etc.
Maintaining and updating customer databases in coordination with IT.
Conducting market research, for example using customer questionnaires & focus groups. Creating and scheduling SMS to be sent for all new product updates and campaigns.
Social media management and related coordination with the agency (Facebook, Instagram, Twitter, etc.)
Coordinating and managing all matters pertaining to brand’s ecommerce presence visuals product catalog, orders, back-end, etc.
Managing product and fashion photo shoots from planning to execution to post-production, handling products responsibly & ensuring they are used well during the photo-shoot.
Assist regarding preparation, delivery and training of brand & product knowledge documentation to all concerned, including front-end staff.
Actively participating in any projects related to retail outlets, e.g. analyzing strengths & weaknesses of any particular shop.
To do Trend analysis, according to the current market situation.
Maintaining awareness of competitor’s performance (primarily marketing and product related).
Taking part in brain storming of all brand-related activities – marketing, VM, product feedback and improvements.
Assist in planning & standardizing visual displays for retail outlets nationwide, ordering props, getting samples made.
The past and present of MIMA is a story of continuous efforts, unremitting and concentrated travails of its Pioneers and its current crop. Dating back to the year 1900 at its inception, MIMA started operations as a trading company dealing in hides and skins. Today, in its 111th year, MIMA Group is s ...Read More