· Overseeing all content creation activities for the assigned clients on all their digital platforms.
· Working closely with the Senior Management, graphic designers, videographers and animators to devise content marketing strategy that aligns with the company's and client’s wider goals.
· Creation of a content marketing calendar to ensure regular content on the platforms throughout the year.
· Writing entertaining, informative and advertising copy.
· Targeting keywords set by the online marketing manager and basing content around them.
· Keeping up to date with industry best practice and monitoring content activities of competitors.
· Assisting with all initiatives for the assigned clients
· Repurposing content for different mediums including website and blogs
· Creation of entertaining and informative moving and managing video content.