As a Social Media Manager you will be responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase audience traffic.
Social Media Manager duties and responsibilities
· Develop, implement and manage social media strategy
· Define most important social media KPIs
· Manage and oversee social media content
· Measure the success of every social media campaign
· Stay up to date with latest social media best practices and technologies
· Use social media marketing tools such as Buffer, hootsuite
· Work with copywriters and designers to ensure content is informative and appealing
· Design the social media content (daily social posts, textual videos, branded content etc)
· Collaborate with Marketing, Sales and Product Development teams
· Monitor SEO and user engagement and suggest content optimization
· Communicate with industry professionals and influencers via social media to create a strong network
· Hire and train others in the team
· Provide constructive feedback
Requirements and qualifications
· 1 to 3 years of experience as a Social Media Specialist or similar role
· Social Media Strategist using social media for brand awareness and impressions
· Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+ and other social media best practices
· Understanding of SEO and web traffic metrics
· Experience with doing audience and buyer persona research
· Good understanding of social media KPIs
· Familiarity with web design and publishing
· Excellent multitasking skills
· Great leadership skills
· Critical thinker and problem-solving skills
· Team player
· Good time-management skills
· Great interpersonal, presentation and communication skills
· Bachelor’s Degree in relevant field
· Adhere to rules and regulations
· Present to Senior Management
Information & Communication Technology consultants, Education consultants, Business Development Services, Security Systems, Electronic & Electrical Equipment.