• Using social media marketing tools to create and maintain the company’s brand
• Working with marketing professionals to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns
• Setting targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Strong hands in SEO and effective technical writing/blogging.
• Good knowledge of website on-page, off-page SEO and back linking.