Posted May 24, 2026 83 views
Motix Pro seeks a skilled Digital Marketing Expert to drive the growth and success of our Shopify store. The ideal candidate has hands-on experience managing Shopify stores and developing effective advertising campaigns across Meta platforms such as Facebook and Instagram, as well as TikTok. This role focuses on creating, optimizing, and scaling ad campaigns to maximize sales and improve return on ad spend (ROAS). The candidate works independently without managing a team, demonstrating a strong results-driven mindset and clear communication skills.
The Digital Marketing Expert will be responsible for overseeing all aspects of digital marketing related to our ecommerce presence. This includes managing the Shopify store effectively, conducting audience targeting and retargeting to boost engagement and conversions, and consistently monitoring campaign performance to identify improvement opportunities. This role requires the ability to interpret data, optimize campaigns dynamically, and maintain a deep understanding of advertising platforms to meet Motix Pro's business goals.
Responsibilities
- Manage daily operations of the Shopify store ensuring products, pricing, and promotions are up to date and optimized.
- Create, implement, and monitor advertising campaigns on Meta platforms including Facebook and Instagram to increase brand visibility and sales.
- Develop, launch, and optimize TikTok ad campaigns that align with marketing objectives and target audience behaviors.
- Perform audience segmentation, targeting, and retargeting strategies to improve customer engagement and conversion rates.
- Analyze campaign performance data regularly to identify trends, inefficiencies, and areas for optimization to improve ROAS.
- Scale successful campaigns strategically to maximize sales growth while maintaining cost-effectiveness.
- Collaborate with internal stakeholders to align marketing efforts with overall business objectives and upcoming product launches.
- Stay up to date with the latest trends, tools, and best practices in digital marketing, especially related to Shopify and social media advertising.
- Prepare regular reports on campaign metrics, insights, and recommendations for business decision-makers.
- Maintain clear and effective communication with the team to ensure marketing efforts align with company goals.
Skills
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