RESPONSIBILITIES:
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
SKILLS/TOOLS:
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
Job Details
pMTBC was established in 1999. Headquartered in New Jersey, USA, it is a dynamic and rapidly growing multinational healthcare IT Company. Deloitte Technology Fast 500 ranked MTBC in its list of fastest growing technology companies of North America. The Company has attained tremendous growth in the short span of a few years, which is testament to well-implemented, technology-based processes and which also lays the foundations for productivity. MTBC is following a formula of long-term growth by combining and utilizing labor force increase, investment activity and scientific and technological progress. MTBC offers American physicians customized solutions that reflect the very best in practice management services available in the industry today. Our services maximize the power of the Internet and technology to give medical providers better control over scheduling and billing, total access to all of their billing information, and comprehensive practice-management reports, all the while reducing the cost factor. The organization's management envisions reinvesting most of its earned profits mainly towards IT, and developing various technology-based solutions that will completely replace manual processes. MTBC operates 24/6 with a workforce of more than 1000 employees operating in three shifts in Rawalpindi & Bagh (AJK). The Company is providing a platform to young professionals to learn and practice their innovative ideas in a healthy work environment./p
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