- Plan, implement, manage, and evaluate digital marketing campaigns.
- Develop and implement cohesive and differentiating communication and marketing strategy from concept to creation to delivery.
- Cultivates data-driven, high-impact, and results-oriented marketing practices.
- Identifies and leverages market trends through analytics.
- Leads, supervises, and develops a team of professionals, and oversees the Marketing & Communications budget.
- Create project recommendations that drive overall digital strategy goals; make recommendations for larger annual programming strategies; manage any campaign projects and provide guidance on overall marketing strategy in collaboration with senior leadership
- Innovate new ideas, spot trends, and identify high-value digital opportunities to ensure MTBC’s marketing program is a success.
- Successfully execute SEO strategies to drive relevant website traffic.
- Should be able to produce excellent digital content.
- Develop, control and manage project budgets
- Strategic oversight and updates of MTBC’s digital platforms (website, blog, social channels, email streams and third-party platforms) and technologies (e.g., HubSpot, Salesforce, Google Analytics)
Tools / Skills:
- Excellent communication skills
- At least five (5) years of hands-on digital marketing experience with brand elevation, lead generation, website traffic growth, content marketing and SEO strategy.
Skills
Job Details
pMTBC was established in 1999. Headquartered in New Jersey, USA, it is a dynamic and rapidly growing multinational healthcare IT Company. Deloitte Technology Fast 500 ranked MTBC in its list of fastest growing technology companies of North America. The Company has attained tremendous growth in the short span of a few years, which is testament to well-implemented, technology-based processes and which also lays the foundations for productivity. MTBC is following a formula of long-term growth by combining and utilizing labor force increase, investment activity and scientific and technological progress. MTBC offers American physicians customized solutions that reflect the very best in practice management services available in the industry today. Our services maximize the power of the Internet and technology to give medical providers better control over scheduling and billing, total access to all of their billing information, and comprehensive practice-management reports, all the while reducing the cost factor. The organization's management envisions reinvesting most of its earned profits mainly towards IT, and developing various technology-based solutions that will completely replace manual processes. MTBC operates 24/6 with a workforce of more than 1000 employees operating in three shifts in Rawalpindi & Bagh (AJK). The Company is providing a platform to young professionals to learn and practice their innovative ideas in a healthy work environment./p
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