Posted Sep 01, 2020 1 views
The Marketing Analyst will work closely with marketing, sales and CRM teams and use a data-driven approach to identify trends and opportunities in MTBC’s universe.
The successful candidate will track ROAS, research consumer behavior, analyze campaign data and suggest ways to optimize marketing spend.
The successful candidate needs to be adept at processing and analyzing marketing data and suggest campaign and budgetary optimizations.
Essential Duties and Responsibilities:
● Analyze MTBC’s sales pipeline, marketing campaign and prospect data
● Measure and report on the ROI of online and offline advertising campaigns
● Report on marketing KPIs like leads, conversion rates, attribution, website traffic and social media engagement
● Track email campaign metrics (delivery, open, click-through rates, conversions)
● Monitor budget distribution and performance of paid ad campaigns
● Conduct competitive research and analyze benchmarking data
● Recommend website and campaign optimizations based on data from multiple sources
● Research and assist in the implement marketing tools to support our promotional projects (automation software, social media scheduling)
Required Qualifications/Skills
● Minimum of 2 years’ experience in a Marketing Analyst or similar role
● Knowledgeable in quantitative and qualitative market analysis for US companies and markets
● Strong data-driven problem-solving skills to make sense of market numbers
● Experience in web analytics, competitor analysis, email engagement, online sales and leads, offline sales, website traffic analysis from multiple sources and digital advertising
● Adept at carrying out structured market research and analysis including identification of key market statistics, interpreting findings understand the impact of a marketing campaign
● Able to process and consolidate data from multiple internal and external sources and create meaningful insights
● Hands-on experience in different digital analytics tools (e.g. Google Analytics, Ahrefs, Search Console, Google Data Studio etc.)
● Understanding of SEM campaign strategies and SEO practices
● Good knowledge of statistical and data modeling tools and MS Excel
Job Details
pMTBC was established in 1999. Headquartered in New Jersey, USA, it is a dynamic and rapidly growing multinational healthcare IT Company. Deloitte Technology Fast 500 ranked MTBC in its list of fastest growing technology companies of North America. The Company has attained tremendous growth in the short span of a few years, which is testament to well-implemented, technology-based processes and which also lays the foundations for productivity. MTBC is following a formula of long-term growth by combining and utilizing labor force increase, investment activity and scientific and technological progress. MTBC offers American physicians customized solutions that reflect the very best in practice management services available in the industry today. Our services maximize the power of the Internet and technology to give medical providers better control over scheduling and billing, total access to all of their billing information, and comprehensive practice-management reports, all the while reducing the cost factor. The organization's management envisions reinvesting most of its earned profits mainly towards IT, and developing various technology-based solutions that will completely replace manual processes. MTBC operates 24/6 with a workforce of more than 1000 employees operating in three shifts in Rawalpindi & Bagh (AJK). The Company is providing a platform to young professionals to learn and practice their innovative ideas in a healthy work environment./p
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