The Senior Marketing Data Analyst at MTBC will help assimilate and analyze data and information from a variety of sources, make recommendations and present information in an easy and understandable manner.

The successful candidate should be able demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment.

Key Responsibilities

·         Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.

·         Coordinate with internal departments to optimize customer service strategy.

·         Analyze consumer behavior and develop predictive models.

·         Develop and execute statistical models to support marketing goals.

·         Gathers more subjective data from opinion research and surveys, and they use that along with interpretive data (such as ratings and website traffic) to make assessments of current marketing initiatives within the company.

·         demonstrated competence in the field of marketing research

·         Business-wide consumer analytics and behavioral reporting, including development of consumer segmentation models along with marketing data analysts

Qualifications/Experience Required

·         3 - 5 years of experience in Database Marketing and Campaign Development

·         Skills in Data Analysis, SQL, Microsoft Excel and Market Research.

·         Knowledge and experience working with relational databases, Business Intelligence (BI) User interfaces and programming languages

·         Strong analysis skills, ability to work with data sets

·         Direct and implement strategies for sales, advertising, and general market placement

·         Analyzing quantitative and qualitative data on demographics, consumer purchasing behavior, and consumer income

·         Determine the efficacy of such marketing directives and identify ways to adjust campaigns to best engage target consumers.

·         detailed reports based upon the consumer data he or she collects and issue that to any brand managers within the company, as well as to marketing, advertising, and sales teams.

·         Qualification business, marketing and good knowledge of statistical analysis

·         Managerial experience department of market researchers and data analysts

·         Experience in the healthcare space is a plus

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
Rotating
Job Type:
Department:
Marketing
Job Location:
Gender:
Male
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Oct 02, 2020
Posting Date:
Sep 01, 2020

MTBC

Information Technology · 1501-2000 employees - Rawalpindi

pMTBC was established in 1999. Headquartered in New Jersey, USA, it is a dynamic and rapidly growing multinational healthcare IT Company. Deloitte Technology Fast 500 ranked MTBC in its list of fastest growing technology companies of North America. The Company has attained tremendous growth in the short span of a few years, which is testament to well-implemented, technology-based processes and which also lays the foundations for productivity. MTBC is following a formula of long-term growth by combining and utilizing labor force increase, investment activity and scientific and technological progress. MTBC offers American physicians customized solutions that reflect the very best in practice management services available in the industry today. Our services maximize the power of the Internet and technology to give medical providers better control over scheduling and billing, total access to all of their billing information, and comprehensive practice-management reports, all the while reducing the cost factor. The organization's management envisions reinvesting most of its earned profits mainly towards IT, and developing various technology-based solutions that will completely replace manual processes. MTBC operates 24/6 with a workforce of more than 1000 employees operating in three shifts in Rawalpindi & Bagh (AJK). The Company is providing a platform to young professionals to learn and practice their innovative ideas in a healthy work environment./p

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