Posted May 22, 2026 90 views
MZ5 Digital is seeking a creative and technically skilled Digital Marketing Specialist with at least three years of professional experience. This role uniquely combines digital marketing strategy with handson web design and front-end development to elevate brand visibility, engage audiences, and deliver measurable business growth. The ideal candidate thrives in a fast-paced environment and demonstrates expertise in search engine optimization, pay-per-click advertising, social media management, email marketing, and web development across platforms like WordPress, Shopify, and Webflow.
The Digital Marketing Specialist will be responsible for creating, executing, and optimizing comprehensive digital campaigns across multiple channels. This includes managing content calendars, designing responsive and conversion-focused websites, implementing tracking and analytics solutions, and using data-driven insights to refine marketing efforts. While this role does not include team management responsibilities, collaboration across departments such as content creation, design, and analytics is essential to achieving campaign goals and driving innovation.
Responsibilities
- Develop and execute integrated digital marketing strategies that align with organizational objectives and brand guidelines.
- Plan, create, and manage marketing campaigns across SEO, SEM, social media platforms, email marketing, and display advertising to maximize reach and engagement.
- Design, build, and maintain responsive, user-friendly, and high-conversion websites and landing pages using WordPress, Shopify, Webflow, or custom HTML/CSS/JavaScript.
- Optimize website performance by improving site speed, enhancing user experience and interface design, and ensuring mobile responsiveness.
- Implement and manage tracking pixels, Google Tag Manager setups, and analytics tags to monitor site traffic, user behavior, and conversion metrics.
- Troubleshoot website issues promptly, perform regular site updates, backups, and maintain security best practices to ensure site integrity.
- Create compelling and tailored content for diverse social media channels including Instagram, Facebook, TikTok, LinkedIn, and YouTube, optimizing posts to maximize reach and conversions.
- Conduct thorough keyword research, improve metadata, site architecture, internal linking, and collaborate with creative teams to boost organic search performance.
- Manage and optimize paid advertising campaigns across Google Ads, Meta Ads Manager, and other digital platforms through continual A/B testing, budget adjustments, and audience segmentation strategies.
- Monitor digital campaign performance using Google Analytics, Search Console, and other insights tools to prepare detailed reports and provide actionable recommendations for improvement.
- Build, segment, and manage automated email marketing campaigns and newsletters to nurture leads and maintain customer relationships using marketing automation platforms.
- Maintain CRM data accuracy and utilize customer lifecycle metrics to enhance targeted marketing efforts and campaign personalization.
- Stay updated on emerging digital marketing trends and tools, continuously integrating new approaches to maintain competitive advantage and audience engagement.
- Manage multiple projects simultaneously, ensuring deadlines are met while maintaining high standards of quality and creativity.
- Collaborate effectively with cross-functional teams including content creators, designers, and data analysts to align marketing efforts and optimize overall digital presence.
Skills
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