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SEO / SEM Expert

NextTech Solutions Verified

Rawalpindi, Pakistan

Posted Aug 11, 2017 77 views

PKR. 30,000 - 40,000/Month

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Job Description

We are looking for an SEO and SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Specification

  1. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  2. Well-versed in performance marketing, conversion, and online customer acquisition
  3. Up-to-date with the latest trends and best practices in search engine marketing
  4. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  5. Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  6. Strong analytical skills and experience generating SEM reports
  7. Familiarity with A/B and multivariate experiments
  8. Working knowledge of HTML, CSS, and JavaScript development and constraints
  9. BS/MS degree in Marketing or a quantitative, test-driven field

Skills

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Experience:
2 Years - 3 Years
Apply Before:
Aug 15, 2017
Posting Date:
Aug 11, 2017
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NextTech Solutions

Information Technology · 11-50 employees - Rawalpindi

NextTech Solutions is a professional Web business solutions company with an aim to provide Quality Solutions for Tomorrow's Business. From designing static websites, corporate logos & corporate identities to developing complex applications on frameworks and systems like PHP, Joomla, WordPress, Smar ...Read More

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