Posted Aug 11, 2017 4 views
We are looking for an SEO and SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
Specification
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative, test-driven field
Skills
Job Details
NextTech Solutions
NextTech Solutions is a professional Web business solutions company with an aim to provide Quality Solutions for Tomorrow's Business. From designing static websites, corporate logos & corporate identities to developing complex applications on frameworks and systems like PHP, Joomla, WordPress, Smarty, osCommerce, etc. we can do it all. Areas of Specialization: - Web Design and Development Services. - Application Development & Maintenance Services - Open Source Customization - IT process outsourcing - System Integration - Technical Support - Software Quality Assurance
What is your Competitive Advantage?
Similar Job Titles
Ali Aziz
CEO
Shopistan
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Zohaib Ali
Marketing Manager
Digital Online Devices
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Aqib Irshad
Head of HR, Training & OD
FINCA
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
