Posted Jul 31, 2017 3 views
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- +Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Skills
Job Details
NKU Technologies Pvt Ltd
pNKU Technologies (Pvt.) Ltd., is an emerging IT Systems Integration company with a strong legacy and experience in this domain. It’s three letters NKU encapsulate the soul of its domain, ‘N’ for number of tiers, ‘K’ for kaizen (Continuous process of improvement for ease in life) and last but not the least ‘U’ represents “User Experience”. NKU offers IT Systems Integration services as a single-window turnkey solution, that integrates best-in-class products and solutions to meet the business needs of enterprises. Our 360-degree focus on customers and tech-agnostic approach allow us to develop flexible solutions that scale with business needs./ppNKU assures its customers of delivering value through its unique offering of cost-effective products, services and solutions that are specially designed to meet diverse requirements of modern enterprises. Through observation, learning, and immersive research we are able to roadmap solutions that work for our clients and their customers. Our solutions & services are as varied as the clients we serve./ppWhether you are looking for the full picture, or simply a component piece of the IT jigsaw, NKU will listen, advise, design, implement and support without compromise, to help your organization achieve more from its IT investments. As a process transformation company, NKU rethinks and rebuilds processes for the digital age by combining design-thinking insights and data-driven analytics./p
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