Posted May 17, 2022 29 views
The mission for the Paid Traffic Specialist is to drive quality, targeted traffic to funnels that turn into leads, interest, and sales. You will be both hands-on building campaigns and matching the best sources of media to the client while also overseeing a small team to help with some of the workload.
What’s in it for you to work at No Joke Marketing:
- Great small business environment and friendly team
- Can work from anywhere in the world with an internet connection
- Extensive initial & ongoing trainings to help you become more knowledgeable than 99.9% of people
- Supportive, attentive & motivated leadership team available to answer questions & help you grow professionally (and personally)
- Owner is actively involved in the business
- An established business that continues to grow rapidly, even in the current economy where are our competitors are struggling or going out of business
- At No Joke Marketing, you get to transform lives by connecting people who need help to those who can serve them
The outcomes expected of this individual are:
- Setup and manage a large number of ad campaigns on a monthly basis for multiple clients in a range of industries.
- 20% time spent analyzing and optimizing campaigns.
- 20% time spent testing new techniques. With the ever-changing landscape of media buying, you should be constantly testing new mediums, methods and tactics to improve results.
Competencies (these are MUSTs):
- Analytical - Numbers and hard data drive your decisions.
- Attention to detail - Does not let important details slip through the cracks or derail a project. Every word counts. Make sure to mention the word “happiness” in your phone screening for brownie points.
- Communication - Speaks and writes clearly and articulately.
- Distiller - Ability to understand and translate complex concepts and technical information into practical marketing language
- Efficiency - Able to produce significant output with one piece of content. (A blog post becomes an infographic and repurposed as a video script, for example.)
- Entrepreneurial - You treat your career like a business. You carry that through for the benefit of your employer and for the clients whose ad accounts you manage.
- Proactivity - Acts without being told what to do. Has an ability to foresee needs before they arise.
- Systematic - Relentless with testing while adhering to a structured, systematic approach that keeps everything well organized.
- Work ethic - You balance having a life with a strong willingness to work hard and do what it takes to get the job done.
Preferred or Nice-to-Have Skills and Experience:
These are not required but the more of these you can check off, the higher your chances. All claims of experience must be proven through samples and/or testing.
- Recent hands-on experience managing paid traffic, or in some related discipline within digital marketing
- Facebook Ad Planning/Buying
- Google Ads Planning/Buying
- Ad experience on other platforms (e.g. Bing, Twitter, etc.)
- Leadpages experience is a plus
- Infusionsoft experience is a plus
- Split Testing (A/B testing) experience
- Ability to create, manage, and monitor email funnels
- Ability to write direct response copy for a wide variety of media
- Basic-level or greater ability to source and edit images for PPC
Skills
Job Details
No Joke Marketing
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