Posted May 16, 2017
A digital marketing executive is responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence. It is their job to keep up to date with relevant issues and latest news through posts, videos, articles and blogs to ensure that their brand is at the forefront of any industry developments.
Key Duties & Responsibilities
Online Marketing Strategy:
Digital marketing executives oversee the online marketing strategy for their organization. The person is responsible to plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organization’s website(s).
Reporting & Analysis:
In addition, engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives also has to analyze and report on visitor data and devise new ways to market products. Also to frequently work for retailers with an online presence, financial institutions, charities and publishers.
Project management:
Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
The essential attributes for this role are:
Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organization’s website(s)
Write and optimize content for the website and social networking accounts such as Facebook and Twitter
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website/mobile bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events
Job Details
Novatore Solutions
ppNovatore Solutions started its journey in 2013 with the aim of providing innovative solutions to the industries. We have grown up to the company of 20-30 employees and prospering for more. With the aim of building meaningful solution, we design & develop the web & mobile Products that turn ideas into profitable and effective businesses. We believe the unique traits and touches that define a human experience can also define an online one. Interacting with something on screen – whether it’s a laptop, tablet or mobile – isn’t static, like print on a page. It’s a journey with a beginning, middle and end. Our services cover every stage from concept to. Our client list includes, private, public and non-government, local and international brands. We have a team of employees working under different departments, such as: -Mobile development -Web development -HR -Marketing -SQA/p/p
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