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Digital Marketing Strategist – B2B Business Development

Novus Altair Verified

Karachi , Pakistan

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Posted Feb 16, 2021 1 views

PKR. 80,000 - 150,000/Month

Background

To complete Online Assessment, visit our 'Careers web page'.

  • NovusAltair.com is the UK-based ISO 9001, 14001 & 45001 certified and SIA (ACS) approved provider of professional Security Services.
  • The company also provides IT and R&D solutions to a range of businesses.
  • We are looking for a Digital Marketing Manager to join our team at Novus Altair Pakistan to take on full responsibility for bringing forth new ideas and digital marketing/sales campaigns that will be able to drive brand, leads, and business objectives.
  • Manage Social Media, including but not limited to Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram and YouTube
  • Facilitate user growth by increasing retention and brand awareness
  • Understand and prepare reports using Google Analytics, Google Tag Manager, Facebook Pixel
  • Drive creative marketing campaigns on Google Ads, LinkedIn, Facebook Ads - including remarket
  • SEO and SMO- advanced knowledge and understanding of how to ensure we drive organic traffic from a technical and content point of view
  • Undertaking research about the latest trends in the web market with regards to web content, social media marketing, SMS marketing, email marketing etc.
  • Proficient with SMO and SEO
  • Design UI/UX experiences and funnels for new customers using Figma
  • Provide detailed insights into customer journey, drop off points, and landing page optimization using HotJar and Lucky Orange
  • Coming up with creative ways to market Novus Altair
  • Collaborate with Web Designers and Content creation unit on content development and planning.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Develop the execution independently from start to finish, leveraging internal support and driving collaboration
  • Technical auditing, keyword research, content recommendations reporting and forecasting, using relevant tools as necessary.
  • Collaborating and sharing initiatives, best practices and results with the wider team.
  • Implement basic HTML and JavaScript tracking and scripts (all taught to you by our experts)
  • Create email marketing flows in Send in Blue / Send Grid

Qualifications & Experience :

  • University Degree in Business / Marketing / IT or similar
  • At least 2-4 years of proven working experience as a digital/web marketing officer or similar role.

Essential :

  • Experience in content marketing
  • Experience in marketing for user retention
  • Knowledge of Shopify - having run or worked on a Shopify store
  • Email marketing and copywriting experience - particularly building email workflows
  • Background in subscription-model based growth
  • A high degree of understanding and familiarity across owned, earned & paid digital channels (e.g. websites & landing pages, Organic & Paid Media Social, PPC, email, SEO, SMO)
  • Highly organized and able to manage multiple projects with a a multitude of stakeholders to tight dealings
  • Evidence of background, qualifications, skills and experience will be assessed against your application and references provided.
  • Personal qualities will be assessed against references and your performance at the interview.

Skills

Content Marketing Creative Marketing Technical Auditing Export Management Sales Abilities

Job Details

Industry:
Information Technology
Functional Area:
Sales & Business Development
Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Type:
Contract
Job Location:
Gulshan-e-Iqbal, Karachi, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Mar 17, 2021
Posting Date:
Feb 16, 2021

Novus Altair

Information Technology · 101-200 employees - Karachi
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