Posted May 12, 2026 90 views
At Nurel, the Social Media Manager and Content Strategist leads the development and implementation of engaging social media content and strategies to elevate the brand's presence on platforms such as Instagram, Reels, and TikTok.
This role focuses on understanding and leveraging current trends in short-form content and audience behavior to drive continuous growth and interaction. The ideal candidate possesses strong script writing skills tailored for reels and short-form videos, demonstrates creative thinking, and brings experience with beauty, hair care, or skincare brands.
Managing a small team of one, the manager ensures cohesive content strategy execution and effective coordination of tasks to achieve marketing objectives.
This position requires hands-on management of the brand's social media accounts with a deep understanding of content calendar planning, audience engagement, and analytics reporting.
The manager applies expertise in SEO basics and content marketing strategies to optimize content reach and impact. The role involves working closely with creative and marketing teams to craft compelling narratives that resonate with the target audience.
Candidates should present a portfolio or previous work samples showcasing their creativity and effectiveness in content management. While agency experience provides foundational skills, preference is given to those with direct brand experience in relevant sectors.
Responsibilities
- Develop and execute comprehensive social media strategies to boost brand awareness and engagement on platforms including Instagram, Reels, and TikTok.
- Create, script, and oversee the production of short-form content such as reels that align with current trends and audience preferences.
- Plan and maintain a detailed content calendar, ensuring consistent publication and strategic timing.
- Manage daily operations of social media accounts with a focus on quality content that supports the brand’s marketing objectives.
- Analyze social media metrics and generate insightful reports to measure performance and guide strategy adjustments.
- Stay updated on industry trends, competitor activities, and emerging platforms to ensure content remains fresh and relevant.
- Collaborate closely with marketing, creative, and product teams to align content strategies with overall brand goals.
- Supervise and mentor a social media team member, delegating tasks and fostering their professional growth.
- Implement SEO fundamentals within content to improve search visibility and organic reach.
- Utilize social media scheduling tools and content calendar software for efficient content dissemination and workflow management.
- Foster audience engagement by responding to comments, messages, and community interactions in a timely and professional manner.
- Prioritize creative thinking to propose innovative content ideas and campaign concepts that differentiate the brand in a competitive market.
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