Search Engine Advertising / Paid Search (PPC) Manager

Oasis Packaging Inc. Unverified

Lahore , Pakistan

Posted Aug 28, 2018 587 views

PKR. 125,000 - 150,000/Month

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Job Description

Key Functional Areas of Responsibility

  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with companies goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance companies goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet companies goals.
  • Professional Competencies
    • Passion for Search and internet marketing.
    • Outstanding ability to think creatively, and identify and resolve problems.
    • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
    • Ability to clearly and effectively articulate thoughts and points.
    • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
    • High levels of integrity, autonomy, and self-motivation.
    • Excellent analytical, organizational, project management and time management skills.
    Professional Skills & Qualifications
    • No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
    • Proficiency in MS Excel, PowerPoint, and Word.
    • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
    • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
    • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
    • AdWords / Bing certification a plus.

Job Details

Industry:
Total Positions:
1 Post
Job Shift:
Third Shift (Night)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Bachelor (14 Years)
Career Level:
Department Head
Experience:
4 Years - 6 Years
Apply Before:
Sep 28, 2018
Posting Date:
Aug 28, 2018
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Oasis Packaging Inc.

Packaging · 11-50 employees - Lahore