Responsible for the marketing strategy and establishing a Brand through various Digital and Print media sources also responsible for the implementation of the advertising and branding and implementing strategic marketing plans and forecasts to achieve One Eleven Group objectives. Must have sound knowledge of digital marketing and significant experience in a real estate builder’s office in innovative pre-launches, launch, and post-launch sales of available inventory.

Key Responsibilities: -

Overall Marketing Strategy for the Business

  • Formulate an overall marketing strategy for the Commercial Business in order to increase the Leasing and maximize revenues
  • Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan
  • Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar
  • Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective
  • Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives
  • Review and finalize the creative campaign on a regular basis
  • Plan and correct actions are taken to enhance the experience of Occupants and visitors


  • Formulate the annual events calendar at the beginning of the year in line with the Business strategy and ensure effective implementation
  • Create unique events/competitions involving the corporates and ensure they are effectively implemented
  • Assess the technical and commercial feasibility and finalize the various agencies for the purpose of execution of events (event management, creative agency,etc.)
  • Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for signage’s, hoarding and all other marketing interventions are in place, in coordination with the Liaison team
  • Curating events with third parties – Alliances & Partnerships
  • Conduct Corporate Events with targeted participation and database generation in consultation with One Eleven Group.

Advertising & PR

  • Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying, quality checks, standardization and periodical review
  • Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies covering the event
  • Responsible for supporting and maintaining the favorable image of the brand by ensuring adequate media coverage at regular intervals 

Digital & Social Marketing

  • Advising and sharing the strategy with the digital team on the digital communication plan
  • Conceptualize and device strategy framework for various digital platforms

Responsible for the Centre’s Digital Marketing initiatives:

  • Website Maintenance
  • Social Media Facebook Page Management
  • Social Media – Twitter Page Management
  • Design Emailers, Digital Newsletter and release them as per agreed schedule. 

Qualifications & Experience:

  • MBA (Marketing) and/ or Post-graduation in Public Relations (Mass Communication, etc.)
  • 12 + years of experience.
  • Preferably from advertising or real estate industry
  • Good exposure of Digital Media & Marketing
  • Knowledge of branding & promotions
  • Understanding of PR, Media
  • Exposure of Event planning, management
  • Exposure of Marketing of Real Estate Industry
  • Exposure of Digital & Social Media Marketing
  • Exposure of online Advertisement

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
GM / CEO / Country Head / President
Minimum Experience:
10 Years
Apply Before:
Mar 24, 2023
Posting Date:
Feb 23, 2023

One Eleven Group

Real Estate/Property · 201-300 employees - Islamabad, Rawalpindi

One Eleven Group is a real estate conglomerate with diverse interests ranging from development, investments, marketing, sales and property management. Our brand resonates credibility, integrity and inclusivity while aiming to introduce projects that will be iconic and path-breaking in the years to come. Our goal is to serve as a single resource for navigating the tangled web of variables associated with real estate development, construction, marketing, financing, operations, and management. Our unique perspective as real estate developer, along with our tradition of innovative solutions, focused customer service and premium quality, ensures success and maximized value for our clients, investors, partners and team. We recognize that social prosperity is imperative for business growth. Hence, every venture of the One Eleven Group operates on an inclusive business growth ideology wherein its success is integrated with the development of society.

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