Posted Aug 13, 2018 2 views
Job brief If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing executive to develop, implement, track and optimize , digital marketing campaigns across all social media
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing executive will work with the management,and vendors to launch campaigns on time and on budget Responsibilities Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams of different product lines.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch
Collaborate with agencies and other vendor partners Answer customer inquires Answer reviews on various websites and channels Answer customer calls , inquires via phone and e mail
Requirements
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Salary to be discussed
Job Details
Optima Resource Pakistan
Optima Resources is an Offshore resources house based in Islamabad, Pakistan. We are a resources and planning organization for an oil and gas industry company based in the middle east working to meet today’s energy high powered energy demands.
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