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Job Description

· To plan, execute and coordinate all ATL/BTL marketing activities of company brands.

· To coordinate with creative and media agencies for smooth execution of advertisement campaigns (ATL and BTL).

· To manage and monitor allocated marketing budgets and report variances.

· Set strategic and tactical objectives of brands in line with broader department and company objectives.

· To align marketing and advertisement plans with objectives and monitor the same to ascertain achievement; including pre and post evaluation of specific campaigns using metrics such as GRP’s, reach, frequency etc.

· To monitor competitor ATL/BTL activities to ascertain share of voice and benchmark performance.

· To coordinate with sales team to gather POS and BTL related requirements and incorporate into annual/quarterly/monthly plans.

· To plan and execute various marketing research (primary and secondary) activities to provide recommendations for setting creative and media strategies, marketing objectives and changes to product packaging, design and other attributes.

· To manage all design related aspects of brand including packaging and other communication.

· To keep track of competitor product and packaging attributes.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Marketing & Sales
Job Location:
No Preference
25 - 45 Years
Minimum Education:
Degree Title:
MBA Marketing
Career Level:
Experienced Professional
5 Years - 7 Years
Work Permit:
Require Travel:
Apply Before:
Dec 11, 2017
Posting Date:
Nov 11, 2017
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Orient Electronics Pvt Ltd

Manufacturing · 2001-2500 employees - Lahore

The Beginning of OGC: Orient appeared on the horizons of trading business of Pakistan in 1957. The GROUP started with the establishment of Orient Colour Labs, a humble business in photo optics and photo finishing and in just 40 years of operations it has developed into one of the largest trading com ...Read More

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