Posted Jan 17, 2018 2 views
Job Description
Looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
The person will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Will also be responsible for managing all SEM campaigns on Google, and Yahoo in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Work with development team to change website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Adwords, Google Display, Google Search Console, Screaming Frog)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Job Details
Orient Electronics Pvt Ltd
The Beginning of OGC: Orient appeared on the horizons of trading business of Pakistan in 1957. The GROUP started with the establishment of Orient Colour Labs, a humble business in photo optics and photo finishing and in just 40 years of operations it has developed into one of the largest trading company in Pakistan dealing in popular brand names in consumers' electronics, audio and video goods, photographic equipment, cell phones and lighting products. The Group imports all renowned brands from America, Japan, Europe, Germany and Italy and has business deals with such international names in the consumer products' market as Mitsubishi, Yashica, Osram, Sanyo and a number of Italian and German companies. The Growth: The founder Mian Muhammad Fazal was determined to take on the business world and realize his vision and aspirations of expanding the business operations. His perseverance paid off well and the small company Orient Colour Labs progressed in leaps and bounds. An Import Division was established in 1975 and the company carved a niche for itself as a major contributor towards the country's economic progress by earning recognition on the international level. In 1983, Orient became a private limited company and laid out a network of Mini Color Labs throughout the country. In 1985 the Group embarked upon marketing operation of consumer products and electronics equipments and received great response. Increase in the imports sector gave birth to M/S ORIENT ENTERPRISES in 1988. Presently, the Group is composed of the following sub companies: 1. Orient Color Labs. (Pvt.) Ltd. 2. Orient Enterprises 3. Orient Photos 4. Orient Electronic The success of OG is a consequence of integrated operation of these divisions. According to estimation, OG holds second ranking position among electronics distributors and has been declared fourth ranking organization in the Photo-finishing, Photographic/ Photo optics, audiovisual business. It enjoys a worldwide fame for its sound f
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