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Posted Mar 22, 2019
PKR. 30,000 - 80,000/Month
Responsibilities:
- Create the SEO roadmap, identifying growth opportunities and working with product development and other teams to drive execution.
- Lead research and development of keyword targeting strategies in each content category.
- Manage tagging (GA, GTM or other analytics platform) including overall strategy, implementation, xml sitemap optimization, and troubleshooting to ensure proper site indexing.
- Optimize existing content and identify new opportunities. Work closely with the content team to advise in the development of content for the execution of hyper growth strategy.
- Conduct technical audits of the site. Ensure site structure and pages are optimized to attract and engage those visitors that match the profile of the target audience.
- Design and implement a link building strategy with our Communications, Marketing and PR teams, building link equity across an expanding portfolio of domestic and international keywords.
- Monitor and maintain site health by tracking inbound links, 404 errors, broken external and internal links, and Googlebot crawl frequency.
- Set, and work to, key performance indicators for SEO that everyone understands and which complement overall business strategy.
- Draw actionable insights from data to iterate and improve performance of SEO strategies and campaigns.
- Provide timely insight into performance and work quickly to optimize that.
- Ensure all new product developments are optimized for search.
- Track keyword rankings to communicate wins and react proactively to rankings that drop.
Experience:
- Hands-on experience driving SEO results in highly competitive markets, with 5+ years of in-house SEO experience
- Proven success driving traffic growth through both technical and content-based SEO
- Successful candidate will have a knack for boiling down complex SEO opportunities into actionable instructions
- A comprehensive knowledge of organic search and how SEO activities influence search engine ranking algorithms
- Managed SEO deliverables, such as keyword research and mapping, best practice guidelines, and technical SEO
- Experience with Google Analytics, Google Search Console, DeepCrawl, Screaming Frog, and other technologies that inform organic search strategies
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Apr 23, 2019
Posting Date:
Mar 22, 2019
Overseas Technologies Pvt Ltd
Information Technology · 1-10 employees - Lahore
Overseas Technologies Pvt Ltd
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