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Posted Sep 21, 2022 182 views
Experience: 3 Years proven experience in Google ads and Facebook ads (UAE + AU + NZ)
Responsibilities:
- Launching and optimizing PPC campaigns
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
- Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads
- Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.
- Manage between 5-8 paid media accounts on behalf of our clients.
- Utilize Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month.
- Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Google Data Studio to quantify results and communicate findings and insights to the client.
- Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
- Developing advertisement copy for campaigns with the ultimate objective of generating action, interest, and/or engagement from the targeted audience.
- Participate in forming effective paid search strategies
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- -Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends.
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
Male
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Oct 22, 2022
Posting Date:
Sep 21, 2022
OZ Techwork
Information Technology · 11-50 employees - Lahore
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